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Few media-image vehicles enjoy improved image in comparison to other media vehicles. Media-image improves the communication value of advertisement. Good repute of editorial board well established media enjoy better image among public therefore advertisements given in such media enhance the credibility and trust of advertisements. Therefore media with good image should be selected.
Reason for the growth of packaging: 1. Self service: an increasing, numbers of products are sold on a self service basis. In an average supermarket, which stocks 15000
what is test marketing? explain the various approaches that are followed by FMCG companies in test marketing.
Marketing planning: Through strategic planning, the company decides what it wants to do with each business unit. Marketing planning involves deciding on planning marketing s
State about the network marketing organisations Readers are encouraged to see the elements of mix as a set of complementary ingredients, each drawing on potential of the others
Question 1: a) Explain how the factors of intangibility and perishability affect tourism services and discuss their marketing implications. b) Elaborate on two factors of
Problem : a) A company's total marketing communications mix-also called its promotion mix-consists of the specific blend of five different parts. Name and describe these parts
What are the facilitating participants of distribution channels? Facilitating Participants: Financial Institutions: Financial institutions give the essential finances
how we can compare our product with other company''s product in BCG matrix
How holistic marketing concept is different from conventional concept? Holistic marketing is an approach to marketing which attempts to recognize and reconcile and the complexi
Q. Effect on Media in aspect of advertising? All kinds of media viz magazines, T.V, newspaper, earn a lots of revenue from advertisement. A newspaper is sold for one rupee mere
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