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Few media-image vehicles enjoy improved image in comparison to other media vehicles. Media-image improves the communication value of advertisement. Good repute of editorial board well established media enjoy better image among public therefore advertisements given in such media enhance the credibility and trust of advertisements. Therefore media with good image should be selected.
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Question :1 What is a consumer? List and describe them. Question 2: Explain in your own words what the consumer wants? Also list the four principle factors at when exa
Q. Essentials of Headlines for advertisement? Essentials of Headlines:- It must be attractive. It must be brief. It must be easy to memorise. It must narra
Question 1: You work in a travel agency. Recently published market research has revealed the existence of a variety of different types of customer who book package holiday.
Marketing Organizational Chart Marketing Plan Designing a lunchbox menu for Children The marketing plan should consist of expanding opportunities for busines
Q. Explain the Stages of Product life cycle? Stages of Product life cycle. a) Introduction stage - Advertising for consumers and Personal selling for middlemen. b) Growth
State about the term - Advertising Advertising is the most usually used tool for informing the present and prospective consumers about the product, its quality, availabilit
Brand building process: Having understood the basis of the brand equity, let us now turn to the brand building process. As we saw earlier, brands are built over a period of t
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