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Few media-image vehicles enjoy improved image in comparison to other media vehicles. Media-image improves the communication value of advertisement. Good repute of editorial board well established media enjoy better image among public therefore advertisements given in such media enhance the credibility and trust of advertisements. Therefore media with good image should be selected.
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing?
Looking for an expert to help with market segmenation process
Communication Differences Having identified need to communicate with several different audiences, it seems appropriate to conclude this opening module by examining differences
where you want to go in life and how you are going to get there by using social media?
assignment on strategy pricing
State the term - Price Price is the amount charged for a service or product. It's the second most important element in marketing mix. Fixing the price of product is a tri
GAP Model of Service, Quality and Satisfaction This model is designed to identify misperceptions or short- comings in the relationship among the consumer and the serv
the value delivery process
Explain about the Professional and Direct Purchasing in business market and the consumer market. Professional Purchasing: Products into business markets are purchased usua
How should Shoppers? Stop develop its demand forecasts?
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