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Few media-image vehicles enjoy improved image in comparison to other media vehicles. Media-image improves the communication value of advertisement. Good repute of editorial board well established media enjoy better image among public therefore advertisements given in such media enhance the credibility and trust of advertisements. Therefore media with good image should be selected.
Explain the various approaches that are followed by FMCG Companies in test marketing.
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Considering the concept of product life cycle, where would you put video games in their life cycle
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