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Few media-image vehicles enjoy improved image in comparison to other media vehicles. Media-image improves the communication value of advertisement. Good repute of editorial board well established media enjoy better image among public therefore advertisements given in such media enhance the credibility and trust of advertisements. Therefore media with good image should be selected.
Explain about the product levels in briefly. Product levels in marketing are specified in below: a. First and more basic level is core benefit implies basic services custo
QUESTION 1 You have been appointed as a marketing manager for a restaurant selling ‘healthy food' in the city centre. They have asked for your advice on advertising their produ
How is Product Life Cycle affected? PLC is affected by following factors are as given below: a. The necessary and intrinsic nature of the product itself. b. Change into
list out the secondary sources of information while pursuing market research?
Method of determining prices or setting price: Cost of the production of a product is the most important determinant of its price. They may be many types of costs such as fi
Q. Describe the nature & scope of marketing & importance of marketing? Ans.: Nature & Scope of Marketing: Marketing is an ancient art and is everywhere. Formally or info
customer mind is a black box dicuss
Illustrates the words of American Marketing Association for marketing research? In words of American Marketing Association as, “marketing Research can be explained the gather
Explain about the decline stage of product life cycle. Decline Stage: A stage when sales demonstrate a downfall producer decides to abandon the market except only enough.
Q: What types of common cause variation and special cause variation are evident in this case? Q: Of Deming's "5 Deadly Diseases," please describe how each of the following di
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