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Few media-image vehicles enjoy improved image in comparison to other media vehicles. Media-image improves the communication value of advertisement. Good repute of editorial board well established media enjoy better image among public therefore advertisements given in such media enhance the credibility and trust of advertisements. Therefore media with good image should be selected.
Segmenting industrial markets: 1. Size of the customer: this has been one of the traditional methods of segmenting industrial market. Bases on the size and the purchase
Illustrate the main roles of communication At a fundamental level, communication can assume one of four main roles: 1. It can inform and make potential customers aware of a
(a) Explain the main stages in the production of a 2-minute news item meant to be broadcast on TV. To explain the process, use the example of one of the subsequent events: (i
product report and market segmentation of monorail companies
consumer mind is a black box discuss
considering the concept of product life cycle, where would you put video games in their life cycle?
Difference between Selling and Marketing The term selling refers to an activity in any business enterprises. It is concerned with the transfer of the title of the goods and pro
what are the types of line streching? give its examples
Explain about the Advertisement and Economy in Marketing. Advertisement and Economy: • Produces more employment • Fluctuations into Advertisement budget as per economi
explain Henry Assael Model of buying decision behaviour along with diagram
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