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Few media-image vehicles enjoy improved image in comparison to other media vehicles. Media-image improves the communication value of advertisement. Good repute of editorial board well established media enjoy better image among public therefore advertisements given in such media enhance the credibility and trust of advertisements. Therefore media with good image should be selected.
Identify and briefly describe the four trends in the macro market environment that will have or recently had an influence on the selected industry
Introduction Stage Because the product-development stage of the PLC was observed at the starting of the chapter, to explore in more detail the first stage at this point is the
Nature of the marketing: 1. Specialized business function: in the early days, the selling function did not call for any specialized skills as the sales could have been a
What is Budget allocation Sales department receives the bulk of the marketing budget in the organisation market, and little is spent on research in comparison with the consum
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing?
Q. Explain diffrent types of advertisement copy? Types of advertisement copy: - Advertisement Copy perhaps of various types based on Appeal, functions, Purpose and Media of a
what is advertising according to an experts
Elaborate the term Brand in brief. Brand: Brand is nothing but a method of creating an identity for a product somewhat as Amitabh Bachan whose name suggests a certain ide
Explain the stages in the Product Life Cycle with examples.
critically analyse diesel''s marketing mix strategies?
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