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Few media-image vehicles enjoy improved image in comparison to other media vehicles. Media-image improves the communication value of advertisement. Good repute of editorial board well established media enjoy better image among public therefore advertisements given in such media enhance the credibility and trust of advertisements. Therefore media with good image should be selected.
Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109
what is the relationship between 4ps of marketing mix?
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how are cereals distributed to reach the consumers
X began his engineering apprenticeship with CM8 manufacturing ten years ago before moving abroad to work for other companies. He has now returned to work for CM8 as Operations Mana
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