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Few media-image vehicles enjoy improved image in comparison to other media vehicles. Media-image improves the communication value of advertisement. Good repute of editorial board well established media enjoy better image among public therefore advertisements given in such media enhance the credibility and trust of advertisements. Therefore media with good image should be selected.
.explain Henry Assael Model of buying decision behaviour along with diagram.
DEVELOP an appropriate organisational context of the project
Personal selling process: the personal selling process is a logical sequence of steps that a sales person takes in dealing with a prospective customer. The approach of selling me
explain the various approaches that are followed by fmcg companies in test marketing
what are some situation of straight rebuy
Taking an example of a new company, create a simple and complex marketing system that helps to enhance the sales of your organisation.
Q. Examples of Unfair Trade Practices? (i) Advertisement concerning weight-loss-claims of any medicine without proper test. (ii) Using the words 'Government Supported', 'Go
Punch Products (PP) is a regional producer of soft drinks and sells mainly in the states of Kansas, Oklahoma, and Texas. Three years ago, in 2009, it made the decision to diversify
The marketing agent of a long distance phone service of the PhoneLink Co Ltd sells to a potentially high usage customer wireless service on three cell phones and includes a bonus o
What are the differences between Marketing Research and Marketing Information System? Basics points of differentiates in between Marketing Research and Marketing Information Sy
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