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Few media-image vehicles enjoy improved image in comparison to other media vehicles. Media-image improves the communication value of advertisement. Good repute of editorial board well established media enjoy better image among public therefore advertisements given in such media enhance the credibility and trust of advertisements. Therefore media with good image should be selected.
Who is part of buying decision? When purchasing a decision of buying goods is created by just one person in place of most organization who works within it but they can contrib
what are the core principles of msrketing
taking an example of a new company, create a simple marketing system that helps to enhance the sales of your organisation.
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Question 1: (a) Discuss Freudian Theory of Personality and its application to the understanding of consumer behaviour. (b) For the following personality market segments, desc
The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have
How should Shoppers? Stop develop its demand forecasts?
Question : (a) "America's investors are as busy as they have ever been and its entrepreneurs are seizing on their ideas with the same alacrity as always. Investment in resear
Question 1: (a) Explain what you understand by the term marketing concept and how it evolved from the production concept and the sales concept? (b) How does the marketing
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