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Few media-image vehicles enjoy improved image in comparison to other media vehicles. Media-image improves the communication value of advertisement. Good repute of editorial board well established media enjoy better image among public therefore advertisements given in such media enhance the credibility and trust of advertisements. Therefore media with good image should be selected.
considering the cncept of product life cycle, where would ypu put video games in their life cycle?
explain the various approaches that are followed by fmcg companies in test marketing
Question 1: (a) Using an example of your choice within the tourism or hospitality sector, explain the function where a firm uses only a "direct marketing" channel for marketing
"CONSUMER MIND IS A BLOCK BOX"-DISCUSS
the buying situation characterised by low consumer involvement but are significantly brand loyal are known as..
What is consumer satisfaction about the marketing? Consumer satisfaction: Today’s customers face a growing range of choices in the products and services they can buy. The
brief explanation on positioning
Question 1: The most important test for any organization comes when it is hit by a major accident or disaster. It is required to manage such emergencies intelligently and forth
explain the various approaches that are followed by FMCG companies in test marketing
three types of methods used for measuring customer satisfaction
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