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Media Cost: Advertiser must compare the cost of each media by considering the number of audience covered by such media. It is probable that a media seems to be costly however if it can cover large number of audience then cost per audience will be less. In this case advertisement is to be given in newspapers then cost of different newspaper is computation is based on cost per one billion of its circulation.
Discuss about Sales Promotion in shortly. Meaning of Sales Promotion: Sales promotion comprises several communications activities which try to offer added value or incent
Quantitative Techniques Q4. Find elasticity of demand of the function x=150-5P at (1) P=15, (2) P=20. (5 marks) Q5. Find dy/dx of the following cases 1. y=x2 log x. 2. log x /x. (
#what is personal selling,direct marketing,exhibitions?
What is Natural Environment in Marketing? Natural Environment: Natural Environment Natural resources which are required as inputs by marketers or which are affected thro
What is Promotion Research in scope of Marketing Research? Promotion Research: Promotion research encompasses all attempts by the marketers to converse the company’s off
Enumerate about the Non-durable Goods Non-durable goods are products which are normally consumed in one go or last for a few uses. Illustrations of such products are soap, s
What is marketing audit in MIVE? Marketing audit: The marketing audit is, within some respects, where the raw material for the strategic control. Its function is to perio
consumer profile of typical buyer of rayban
difference between the personal selling and salesmanship?
consumer mind is a black box discuss
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