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Media Cost: Advertiser must compare the cost of each media by considering the number of audience covered by such media. It is probable that a media seems to be costly however if it can cover large number of audience then cost per audience will be less. In this case advertisement is to be given in newspapers then cost of different newspaper is computation is based on cost per one billion of its circulation.
what are the core concepts of marketing
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Discuss the importance of strategy and good leadership in marketing
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A negative reaction on the part of buyer to price change by your company
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