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Media Cost: Advertiser must compare the cost of each media by considering the number of audience covered by such media. It is probable that a media seems to be costly however if it can cover large number of audience then cost per audience will be less. In this case advertisement is to be given in newspapers then cost of different newspaper is computation is based on cost per one billion of its circulation.
discuss the strategies including digital strategies that you would recommend to a business to mitigate the effect of this crisis
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Task of management team responsible for marketing communications Main task facing the management team responsible for marketing communications is to decide following: 1. w
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