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Media Cost: Advertiser must compare the cost of each media by considering the number of audience covered by such media. It is probable that a media seems to be costly however if it can cover large number of audience then cost per audience will be less. In this case advertisement is to be given in newspapers then cost of different newspaper is computation is based on cost per one billion of its circulation.
#questionConsider Porter''s value chain and the holistic marketing model what implications do they have for marketing planning?
process of disigning distribution channel
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Macro environment: macro environment refers to those factors, which are not concerned to the immediate environment. These factors are external to the company and are quite uncomfo
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considering the concept of product life cycle, where would you put video games in their life cycle
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