Media cost, Marketing Management

Assignment Help:

Media Cost: Advertiser must compare the cost of each media by considering the number of audience covered by such media. It is probable that a media seems to be costly however if it can cover large number of audience then cost per audience will be less. In this case advertisement is to be given in newspapers then cost of different newspaper is computation is based on cost per one billion of its circulation.


Related Discussions:- Media cost

Promotion mix, Factors which influence type of promotional strategies used ...

Factors which influence type of promotional strategies used by universities to increase enrolment

Illustrate the the advertising effects on business cycle, Q. Illustrate the...

Q. Illustrate the the advertising effects on Business Cycle? Effect on Business Cycle: - Supporters of advertising quarrel that advertising help in reducing the extent of bus

What are benefits of a firm by retaining its customers, What are some benef...

What are some benefits of a firm by retaining its customers? A firm accrues several benefits by retaining its customers are as give below: Increased Revenue: it increases

What is the meaning of selling concept, What is the meaning of selling conc...

What is the meaning of selling concept? Meaning: Selling concept declares that consumers will not buy adequate of the organization’s products unless the organization unde

How is convenience of making comparisons affected, How is convenience of ma...

How is convenience of making comparisons affected in e-commerce? Convenience of making comparisons: E-commerce assists consumers to make comparisons during shopping. Aut

Current balance sheet, Well Water has been in business nearly 100 years, ha...

Well Water has been in business nearly 100 years, has always been owned by the Gerry family, and is the second largest bottled water firm in the area in terms of annual sales. To h

What is the role of following in personal selling process, What is the role...

What is the role of following in personal selling process? Follow up: Sales executives must follow up the order produced. It will assist the company to know the customer

Marketing, Does marketing exist solely to increase profit? If this is the c...

Does marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. discuss

Tutor marked, factors which decide the broad area of scientific activity

factors which decide the broad area of scientific activity

Product mix strategies, Product mix strategies: A  company has severa...

Product mix strategies: A  company has several major strategic at its disposal, with respect to the width, depth and consistency of its product mix. One major management aspe

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd