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Media Cost: Advertiser must compare the cost of each media by considering the number of audience covered by such media. It is probable that a media seems to be costly however if it can cover large number of audience then cost per audience will be less. In this case advertisement is to be given in newspapers then cost of different newspaper is computation is based on cost per one billion of its circulation.
Question 1 Detail the process of marketing a product Question 2 Write a long note on the budgets of company advertising Question 3 Write a long note on advertising as in
consumer profile of typical buyer of rayban
Communication Differences Having identified need to communicate with several different audiences, it seems appropriate to conclude this opening module by examining differences
importance of pricing decisions to an organisation
What is Skimming Pricing Strategy? Skimming Pricing Strategy: This strategy comprises selling the new product at higher price and therefore limiting oneself to the upper
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States the term Product Line and discuss in brief. Product Line: This is a group of products which is closely related since they perform a similar function, targeted at s
Question 1: (a) Explain what you understand by the term marketing concept and how it evolved from the production concept and the sales concept? (b) How does the marketing
one primary segmets and two secondary segments
MARKETING PRINCIPLES MKTG 305 Break-even Assignment Often a firm will calculate the break-even point for a price. That is, if we set the price at $X, then how many units will
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