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Media Cost: Advertiser must compare the cost of each media by considering the number of audience covered by such media. It is probable that a media seems to be costly however if it can cover large number of audience then cost per audience will be less. In this case advertisement is to be given in newspapers then cost of different newspaper is computation is based on cost per one billion of its circulation.
Question 1 (a) Define Business Ethics. (b) Critically explain how Business Ethical considerations will help in the Marketing Communication of a product or service. Suppor
What is undifferentiated approach for selecting target markets? Undifferentiated Approach: In total market or undifferentiated approach, a company develops a particular
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Identify all the environment factors that can affect the demand for consumer durables and assess the magnitude and direction for their impact
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Reinforce areas in which your company outshines the competition. Is your ROE leaps and bounds above your competitors? Have you rewarded stockholders with a healthy dividend while s
#what is personal selling,direct marketing,exhibitions?
Determine the flexibility of advertising tool Flexibility of this tool is good since it can be used to communicate with a national audience or a particular specialised segment.
Q. Give main decision areas in packaging? O R P ackaging & labeling is an important part of product management? How? O R Show th e main decision
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