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Media Cost: Advertiser must compare the cost of each media by considering the number of audience covered by such media. It is probable that a media seems to be costly however if it can cover large number of audience then cost per audience will be less. In this case advertisement is to be given in newspapers then cost of different newspaper is computation is based on cost per one billion of its circulation.
Above the line and below the line communication What has happened hence is that the promotional mix has developed such that original emphasis on heavyweight mass communication
Q. Illustrate the the advertising effects on Business Cycle? Effect on Business Cycle: - Supporters of advertising quarrel that advertising help in reducing the extent of bus
Q. Show Difficulties in Evaluation advertising effectiveness? Difficulties of example methods:- Approximately all methods of evaluating advertising effectiveness are on the bas
meaning of regional products or definition of regional products
• example of product line strategies
Illustrates the working of second barrier of exchange in channels distribution? The second barrier to smooth exchange procedure arises due to time of production and the time at
email marketing are really work ? #. dimitapapers.com
Q. What is Residual or Affordable Method? Affordable Method: - This method is as well known as all you can afford, Residual Method, Available-fund-Approach. As the company do
The ways to position the brand are: Use situations: the marketer can identify use situations for his brand or the product and analyze customer perception of existing competit
How should Shoppers? Stop develop its demand forecasts?
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