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Media Cost: Advertiser must compare the cost of each media by considering the number of audience covered by such media. It is probable that a media seems to be costly however if it can cover large number of audience then cost per audience will be less. In this case advertisement is to be given in newspapers then cost of different newspaper is computation is based on cost per one billion of its circulation.
The responsibility of the Marketing Communication Manager is to sense those elements that can not be strong now but which in the future may have an impact on the organization and
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How is marketing for any organization an indispensable activity? “Marketing is an indispensable activity for any organization”. Well I am agreeing with the declaration, because
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Question 1: As a Marketing Consultant for a well known brand in an industry of your choice, you have been asked to: a. explain how the principle of branding can be used to
Considering the concept of product life cycle, where would you put video games in their life cycle
Question 1: (a) What is total customer satisfaction. (b) How will customer safisfaction be measured. (c) Describe the importance of customer value creation and discuss ways
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Definition: If C be the circle of curvature at any point P on a curve, then a chord of C through P in a given direction is called the chord of curvature in that direction. The Len
What is cross selling possibilities by retaining customers of a firm? Cross Selling Possibilities: A normal customer can be a potential customer for the firm’s other produ
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