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Media Cost: Advertiser must compare the cost of each media by considering the number of audience covered by such media. It is probable that a media seems to be costly however if it can cover large number of audience then cost per audience will be less. In this case advertisement is to be given in newspapers then cost of different newspaper is computation is based on cost per one billion of its circulation.
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technolgoy can change the following three factors? a. politics b. lifestyle c. production process d. buying patterns
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Industrial Market All individuals or organization that produce or acquire goods or services that are incorporated into the production of other finished goods or services subseq
Q. Explain some fundamental marketing concept? Ans.: The several fundamental concepts are :- (1) Exchange Concept: Exchange concept holds the concept that the exchange
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What is difference between value proposition and positioning
What are Marketing-Service Agencies? Marketing-service agencies: Advertising agencies, marketing research firms, marketing consulting firms and other service providers w
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