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Media Cost: Advertiser must compare the cost of each media by considering the number of audience covered by such media. It is probable that a media seems to be costly however if it can cover large number of audience then cost per audience will be less. In this case advertisement is to be given in newspapers then cost of different newspaper is computation is based on cost per one billion of its circulation.
Explain about the Demographic Trends. Demographic Trends: The changes within demography have significant implications for human resource management. A main change compris
brand personality of MacDonald
Brand policies and strategies: Other brand policies and strategies are: 1. Multiple brand policy: under this policy, the manufacturer uses different brands for his
Marketing information system decision: it is the marketing information system the marketing information system necessary to understand why particular information is needed by any
Problem 1: (a) Describe the tourism business system? (b) ‘The feasibility of the tourism sector depends primarily on the air access strategy'. Show the importance of the
SCOPE, OBJECTIVES AND PURPOSES OF MANAGEMENT INFORMATION SYSTEM The scope and purposes of Management Information System can be better understood if we examine each word i
Marketing Mix: A bird eye view Having acquainted ourselves with the broad nature of four components of marketing mix
Product packaging: Meaning & definition: The packaging of a consumer product is an important part of the marketing plan. There are many factors to be considered while des
Question 1: Explain how effective management of expatriates is increasingly been recognised as a major determinant of success or failure for international businesses. Quest
Market targeting: market segmentation reveals the firm's market segment opportunities. The firm now has to evaluate the various segments and decide how many and which ones to targ
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