Media cost, Marketing Management

Assignment Help:

Media Cost: Advertiser must compare the cost of each media by considering the number of audience covered by such media. It is probable that a media seems to be costly however if it can cover large number of audience then cost per audience will be less. In this case advertisement is to be given in newspapers then cost of different newspaper is computation is based on cost per one billion of its circulation.


Related Discussions:- Media cost

Effect of past-advertisement, Q. Effect of past-advertisement? Methods ...

Q. Effect of past-advertisement? Methods of evaluation advertisement effectiveness assumes that response of customers in test-area is the outcome of advertisement done in test

Features of marketing information system, Features of Marketing Information...

Features of Marketing Information System: 1.  Data are regularly collected. They are contionously updated as environmental conditions change. 2. The data are converted into

Target market analysis, Starbucks has a wide range of target markets across...

Starbucks has a wide range of target markets across the world. However, this might differ based on the usability level of the product. This project is designed targeting on the you

#tit, what is test marketing? explain the various approaches that are follo...

what is test marketing? explain the various approaches that are followed by fmcg companies in test marketing?

Methods of setting the promotion budget, QUESTION a) "Increasingly, com...

QUESTION a) "Increasingly, companies are using direct marketing to reach carefully targeted customers more efficiently and to build stronger, more personal, one-to-one relation

Determine the marketing and business objectives, Determine the marketing an...

Determine the marketing and business objectives Organisations engage with a variety of audiences in order to pursue their marketing and business objectives. Engagement refers

Enumerate about the objective based pricing, Enumerate about the Objective ...

Enumerate about the Objective Based Pricing This method is applicable to introduction of new (innovative) products. If, at introductory stage of the products, organisation wish

Advertising and public relations, We have just completed another Election p...

We have just completed another Election process. Think of some of the political advertisement you were bombarded with during the last few months. What types of media were used in t

Brand positioning of the hotel, Question : You are the manager of a co...

Question : You are the manager of a company involved in designing the communication strategies for a 5-star deluxe hotel. One of the priority objectives of the company is to c

Broad cast media, Broad Cast Media:- It includes advertisement in televisi...

Broad Cast Media:- It includes advertisement in television , ratio and cable etc. It varies from print advertising media as it has both audio and visual effect. Broadcast is a med

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd