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Media Cost: Advertiser must compare the cost of each media by considering the number of audience covered by such media. It is probable that a media seems to be costly however if it can cover large number of audience then cost per audience will be less. In this case advertisement is to be given in newspapers then cost of different newspaper is computation is based on cost per one billion of its circulation.
process involved in designing channels
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Q. Explain diffrent types of advertisement copy? Types of advertisement copy: - Advertisement Copy perhaps of various types based on Appeal, functions, Purpose and Media of a
What are the procedures of export under deferred paymente?
#1 What is the most important benefit of listening?
Q. Show the Advertising Objectives? Advertising Objectives: The main objective of every advertising campaign is to get favourable response from customer however the specific
Q. Explain the Steps in outlining advertising Budget? Steps in outlining advertising Budget 1) Setting advertisement Objective: - Prior to deciding on advertising budget the
Use Newhouse (1970) nonprofit hospital's utility model to maximize U(Q, q) where Q=Quantity and q=quality with zero-profit constrain. You may assume there is an inverse demand P(Q)
Q. Advertising and Creation of Utility? Advertising creates place, time and perception utility. In case seasonal products it creates time usefulness by creating demand even in
Function of the packaging: 1. Product protection: package protects the products and is fundamental in idea. Their journey from the manufacturer to consumer is facilitat
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