Media cost, Marketing Management

Assignment Help:

Media Cost: Advertiser must compare the cost of each media by considering the number of audience covered by such media. It is probable that a media seems to be costly however if it can cover large number of audience then cost per audience will be less. In this case advertisement is to be given in newspapers then cost of different newspaper is computation is based on cost per one billion of its circulation.


Related Discussions:- Media cost

Segmentation, How the marketers use demographic. geographic, psychographic,...

How the marketers use demographic. geographic, psychographic, buying behavior to help to satisfy customers?

Explain about the cultural factor in the consumer behaviour, Explain about ...

Explain about the cultural factor in the consumer behaviour. Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.

Discuss the role of personal selling, Question: a) Under what conditio...

Question: a) Under what conditions might a marketing firm select to use the following distribution strategies? Intensive distribution, Exclusive distribution, and Selec

M.com, consumer mind is a black box discuss

consumer mind is a black box discuss

Describe the relevance of ethics and law in direct marketing, Question 1: ...

Question 1: (a) Discuss any five factors that need to be considered when drafting an offer. (b) Once the offer has been drafted, what could be done to make that offer more

Marketing issues, QUESTION 1 (a) Explain the term ‘implementation of st...

QUESTION 1 (a) Explain the term ‘implementation of strategies' and enumerate the eight components of strategic implementation (b) Elaborate on any THREE of the following iss

What is the aim of direct marketing, Question 1: (i). What is the aim ...

Question 1: (i). What is the aim of direct marketing? (ii). Explain briefly the features of direct marketing. (ii). Outline 4 reasons why direct marketing has beco

What are the economics circumstances in consumer behaviour, What are the ec...

What are the economics circumstances in the consumer behaviour? Economic Circumstances: The choices about product are greatly influenced by person’s economic circumstanc

Characteristics of competitive product in growth stage, What are the charac...

What are the characteristics of competitive product in Growth Stage? Competitive product, launched through more powerful type, can enter the market into Growth Stage. Several c

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd