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Q. Measuring the Advertising Effectiveness?
Measuring the Advertising Effectiveness
The need or significance of evaluating the effectiveness of advertising arises for a number of reasons.
1) To validate the cost of Advertising
2) To Exercise manage on advertising Campaign
3) To calculate Ad-Copy.
4) To compare dissimilar Market Area
5) For effectual Media-Planning and Media-Scheduling in Future.
6) To know the diffusion Point of advertising.
7) To reduce squander in the Amount Spent on Advertising.
Define the Strategies for Product Positioning. Product positioning is attained through a variety of marketing strategies and programs within product design, distribution and pr
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Factors influencing changes in product mix 1. Change in market demand: the change in the demand of a product (due to change in habits, fashion, purchasing power, in
Ask 1 A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300m
You have been tasked by a Salesforce Training firm to produce an article for their newsletter. The article is to be written as part of a special issue for trainee sales people. The
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Question 1: After the market segmentation process has been completed, the organization should begin developing the marketing mix factors. Discuss. Question 2: Discuss
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