Measuring the advertising effectiveness, Marketing Management

Assignment Help:

Q. Measuring the Advertising Effectiveness?

Measuring the Advertising Effectiveness

The need or significance of evaluating the effectiveness of advertising arises for a number of reasons.

1) To validate the cost of Advertising

2) To Exercise manage on advertising Campaign

3) To calculate Ad-Copy.

4) To compare dissimilar Market Area

5) For effectual Media-Planning and Media-Scheduling in Future.

6) To know the diffusion Point of advertising.

7) To reduce squander in the Amount Spent on Advertising.


Related Discussions:- Measuring the advertising effectiveness

BLOCK BOX, CUSUMER MIND IS A BLOCK MIND DISCOUSES

CUSUMER MIND IS A BLOCK MIND DISCOUSES

Explain about message format, Q. Explain about Message format? a) Ad- ...

Q. Explain about Message format? a) Ad- copy for print media b) Ad-copy for broad cast media. c) Radio d) T.v

Marketing Channel, Does marketing solely to increase profit?

Does marketing solely to increase profit?

Key challenges for a domestic company, Key challenges for a Domestic Compan...

Key challenges for a Domestic Company for Sustainability in Market -   Competitive pressure of global players : With the advent of open economy policy, the country ha

Pricing, what are the factor that should be considered while setting pricin...

what are the factor that should be considered while setting pricing policyn..

Ingredient branding, what are the examples for ingredient branding?

what are the examples for ingredient branding?

Marketing - introduction, Marketing Marketing involves the right produ...

Marketing Marketing involves the right product available in the right place at the accurate time and ensure that the customer is aware of the product. Marketing is necessar

Examine the corporate social responsibility, Question 1: Mauritius has ...

Question 1: Mauritius has planned to double its number of international tourists within the next 10 years. Discuss the challenges faced by destination marketers in the devel

Basic of making effective presentations, Question 1: "A crisis can hit ...

Question 1: "A crisis can hit an institution anytime. It is essential therefore to plan and manage a crisis intelligently and forthrightly." Discuss this statement from a PR pe

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd