Measuring the advertising effectiveness, Marketing Management

Assignment Help:

Q. Measuring the Advertising Effectiveness?

Measuring the Advertising Effectiveness

The need or significance of evaluating the effectiveness of advertising arises for a number of reasons.

1) To validate the cost of Advertising

2) To Exercise manage on advertising Campaign

3) To calculate Ad-Copy.

4) To compare dissimilar Market Area

5) For effectual Media-Planning and Media-Scheduling in Future.

6) To know the diffusion Point of advertising.

7) To reduce squander in the Amount Spent on Advertising.


Related Discussions:- Measuring the advertising effectiveness

Give a documentary, (a) Show one movie genre of particular interest to you ...

(a) Show one movie genre of particular interest to you and give examples from relevant films to illustrate the conventions used. To what extent do you think that genre conventions

Ray ban, how to draw consumer profile of a typical buyer of ray ban?

how to draw consumer profile of a typical buyer of ray ban?

Operation plan, Operation Plan Description of company's Operation ...

Operation Plan Description of company's Operation Schovas which stands for spicy chocolate, vanilla ,strawberry ice cream, will open its first store in central market. Th

Answer , explain the varius approaches that are followed by f m c g compani...

explain the varius approaches that are followed by f m c g companies in test marketing

What is the focal point of marketing, What is the focal point of marketing ...

What is the focal point of marketing with building and delivering customer value and satisfaction? Focal point of marketing with building and delivering customer value and sati

Describe which method of primary data collection, Question: a) Many Mar...

Question: a) Many Marketing Managers have their favorite research techniques. Some maintain that the only way to collect primary data is through in-depth, qualitative research

Sara, what''s Challenges in Implementing E-CRM?

what''s Challenges in Implementing E-CRM?

Explain the marketing communications mix, Explain the Marketing Communicati...

Explain the Marketing Communications Mix Marketing communications mix comprises a set of tools (disciplines) which can be used in various combinations and different degrees of

Aklil, 1. List dawn and explain the advantages of integrated material manag...

1. List dawn and explain the advantages of integrated material management.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd