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Q. Measuring the Advertising Effectiveness?
Measuring the Advertising Effectiveness
The need or significance of evaluating the effectiveness of advertising arises for a number of reasons.
1) To validate the cost of Advertising
2) To Exercise manage on advertising Campaign
3) To calculate Ad-Copy.
4) To compare dissimilar Market Area
5) For effectual Media-Planning and Media-Scheduling in Future.
6) To know the diffusion Point of advertising.
7) To reduce squander in the Amount Spent on Advertising.
What is Line Featuring in Product Line? Line Featuring: In case of durable products marketers at the times choose one or several items to “feature” the concept is to attr
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Considering the concept of product life cycle, where would you put video game in their life cycle
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