Measuring the advertising effectiveness, Marketing Management

Assignment Help:

Q. Measuring the Advertising Effectiveness?

Measuring the Advertising Effectiveness

The need or significance of evaluating the effectiveness of advertising arises for a number of reasons.

1) To validate the cost of Advertising

2) To Exercise manage on advertising Campaign

3) To calculate Ad-Copy.

4) To compare dissimilar Market Area

5) For effectual Media-Planning and Media-Scheduling in Future.

6) To know the diffusion Point of advertising.

7) To reduce squander in the Amount Spent on Advertising.


Related Discussions:- Measuring the advertising effectiveness

Buying process, what is proposal solicitation in buying process

what is proposal solicitation in buying process

Define market segmentation and explain its importance, Question 1 (a) ...

Question 1 (a) Describing a situation, suggest how marketing communications might assist: - perceptual selection - perceptual organization (b) Describe the high- and

Discuss different types of pricing strategies, Discuss the different pricin...

Discuss the different pricing strategies accessible to an organization. Each product has a price, although each firm is not essentially in a position to find out the price at w

Describe the six components of business models, Question 1 How does e-busin...

Question 1 How does e-business differ from the traditional business mechanism? Question 2 Describe the six components of business models Question 3 What is virtual private ne

Prevent corruption in public procurement, According to the 2008 Transparenc...

According to the 2008 Transparency International corruption perception report, Mauritius is ranked 43rd with a score of 5.5 out of 10 and the best among African countries just

How is customer satisfaction measured in marketing, How is customer satisfa...

How is customer satisfaction measured in marketing? Customer satisfaction measures how suitably a company’s products or services convene or exceed customer expectations. Such e

Explain about marketing communication, Q. Explain about Marketing communica...

Q. Explain about Marketing communication? Marketing communication: - Is the procedure in which two or more persons consciously or unconsciously attempt to influence each othe

What are aspects of activities use in green marketing, What are aspects of ...

What are aspects of activities use in green marketing? At workshop of green ecological marketing was explained as the study of the positive and negative aspects of activities

Major decisions in sales promotion, Major decisions in sales promotion: in...

Major decisions in sales promotion: in using sales promotion a company must establish its objectives select the tools develop the program pretest the program implement and control

Boolean algebra, Boolean algebra differs from normal algebra in three diffe...

Boolean algebra differs from normal algebra in three different ways: The values are of a logical and not of a numerical character. The operations applicable to those values. The pr

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd