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Q. Measuring the Advertising Effectiveness?
Measuring the Advertising Effectiveness
The need or significance of evaluating the effectiveness of advertising arises for a number of reasons.
1) To validate the cost of Advertising
2) To Exercise manage on advertising Campaign
3) To calculate Ad-Copy.
4) To compare dissimilar Market Area
5) For effectual Media-Planning and Media-Scheduling in Future.
6) To know the diffusion Point of advertising.
7) To reduce squander in the Amount Spent on Advertising.
Q. Selection of an Advertising Agency? The advertiser should be very careful in selecting the advertising agency. The success of advertising-campaign mainly depends on the sele
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