Measuring the advertising effectiveness, Marketing Management

Assignment Help:

Q. Measuring the Advertising Effectiveness?

Measuring the Advertising Effectiveness

The need or significance of evaluating the effectiveness of advertising arises for a number of reasons.

1) To validate the cost of Advertising

2) To Exercise manage on advertising Campaign

3) To calculate Ad-Copy.

4) To compare dissimilar Market Area

5) For effectual Media-Planning and Media-Scheduling in Future.

6) To know the diffusion Point of advertising.

7) To reduce squander in the Amount Spent on Advertising.


Related Discussions:- Measuring the advertising effectiveness

Process design can best be improved, Process design can best be improved by...

Process design can best be improved by Adopting a strategy of continuous improvement.

Challenges facing a customer centric organization, The world is changing dr...

The world is changing dramatically with the internet becoming increasingly the panacea for all things that touch the customer and the customer-facing processes. However an enterpr

Corporate governance, Which is NOT a benefit of corporate governance?  ...

Which is NOT a benefit of corporate governance?  Prevention of fraudulent claims by contractors.

Effective traffic demands, The problem formulation are: R ...

The problem formulation are: R the set of all mesh routers N number of mesh routers K the maximum

Open cover-policies, Open 'Cover: Open Cover is an insurance arrangement d...

Open 'Cover: Open Cover is an insurance arrangement designed specifically to the need of those firms which have substantial import/export turnover and frequent transactions. Such

Value delivery process, What is difference between value proposition and po...

What is difference between value proposition and positioning

Examine the umbrella and portfolio approaches to branding, Question 1: ...

Question 1: Critically examine the importance of product design, New Product Development (NPD) and explain the reasons for failures in NPD and how would you overcome them?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd