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Q. Measurement problems in demands for resources?
Social influence- A student believes that smoking is really cool but since his friends think it's disgusting he doesn't smoke.
Measurement problems- Measuring attitudes is not easy. In several situations consumers don't consciously set out to enumerate how positively or negatively they feel about mopeds and when a market researcher asks them about their beliefs about mopeds how important these beliefs are and their evaluation of the performance of mopeds with respect to these beliefs consumers often don't give very reliable answers. Therefore the consumers may act constantly with their true attitudes which were never uncovered for the reason that an erroneous measurement was made.
Uses or importance to economy: 1. Production: suitable production, functions are adopted to meet the market demand. In the absence of marketing research, production wil
INSTITUTIONAL FRAMEWORK : Institutional framework for providing finance comprises Reserve Bank of India, Commercial Banks, Export Import Bank of India and Export Credit and Guaran
RatLand is a large family theme park located in central Texas. Over the years a visit to Ratland has been institutionalized as a prime "have to" experience for children growing up
What is perception mapping? Does it differ for each product category?
Explain a production procesq
Distinction between Spot and Forward Rates : You have learnt what spot and forward rates are. Let us now explain the distinction between both rates. Spot rates are applicable on t
Write a report with a market researchers view on any company evaluating the company's marketing or competitive strategy. Or select a product from a large organisation and evaluate
State the term- Production Research assists you in an enterprise to decide in the field of production on:- What to produce How much to produce When to produce
While undergoing the steps involved in the research process the researcher should ensure that the research does not have a high degree of error. If no care is exercised in m
What are the benefits of survey methods Survey methods provide several benefits, there are numerous limitations also. These limitations stem mostly from respondent errors, inst
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