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This is caused when the information gathered is different from the information sought. For example respondents are asked to indicate whether they own a color television set,. Some of them may respond in the affirmative just to boost their image before an interviewer even though they may not be owing a color television set. Such responses will results in measurement error. This type of error occurs frequently in search studies. Moreover it is difficult to control it as it can arise from several sources.
While undergoing the steps involved in the research process the researcher should ensure that the research does not have a high degree of error. If no care is exercised in m
Rephrasing the Research Problem: Finally the researcher must sit to rephrase the research problem into a working proposition. Once the nature of the problem has been clearly unders
I need to write an Audit for Coca Cola for my integrated marketing communication class
Data Analysis Error : An in the case of data processing errors can occur on account of wrong analysis of data. Apart from simple mistakes summation division etc more complex errors
Form of Contract: There are no universally acceptable norms as to the form of export contracts. It need not be a formal document signed by both the parties and it need to be s
Question 1 Write a short notes on: A. Internet Advertising Techniques B. Difference between traditional marketing and e-marketing
Explain the term - Marketing Marketing Research stimulates the flow of marketing data from customers and his environment to Organization marketing research tools are applied e
Q. Prepare a Note for information of the Board of Directors on the reasons for declining sales of your Company's products for the quarter ending March 31, 2003? Ans. A p
GENERAL CONDITIONS IN EXPORT CONTRACTS : Export contract refers to the subject matter of the contract. In addition, the contracts also mention the rights of the party concerned ag
Commercial Dimension : From the point of view of an exporter, a transaction is complete as soon as the importer either pays for the bill of exchange on its presentation or he unde
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