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This is caused when the information gathered is different from the information sought. For example respondents are asked to indicate whether they own a color television set,. Some of them may respond in the affirmative just to boost their image before an interviewer even though they may not be owing a color television set. Such responses will results in measurement error. This type of error occurs frequently in search studies. Moreover it is difficult to control it as it can arise from several sources.
discuss the relationship between marketing communication and brand loyalty
Illustrate about the Quantitative and Qualitative Research Quantitative research is based on the measurement of amount or quantity. It's applicable to phenomena which can be e
Q. Measurement problems in demands for resources? Social influence- A student believes that smoking is really cool but since his friends think it's disgusting he doesn't smok
Explain Engel-Kollat-Blackwell Model Variables grouped into following categories a) Stimulus inputs b) Information processing c) Decision process and d) Variables
Q. Internal and External influences? Internal influences Consumer behaviour is influenced by- personality, psychographics (lifestyle), demographics, motivation, knowledge,
Consumer mind black box. Explain.
Regression line drawn as Y=C+1075x,when x was 2, and y was 239, given that y intercept was 11. calculate the residual
SMALL EXPORTER'S POLICY : The small exporter's policy is basically the standard policy. It incorporates certain improvement in terms of cover, in order to encourage small export
After studying this unit, you should be able to: I describe the reasons for documentation in export trade 1. Explain functions of different kinds of documents needed for perfor
An experiment aims at measuring the impact of one or more independent variables on a dependent variable. For example take the case of the impact of training on the performance of s
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