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Question 1:
What role does copy play in a campaign? Why copy has to be written with great knowledge and skill.
Question 2:
Describe why Best possible execution of a campaign is as important as the creative and media work.
Question 3:
Describe why advertising objectives ought to be set up clearly at the outset. Why is it difficult to measure the return on investment of an advertising campaign?
What is the relationship marketing? Relationship Marketing: Increasingly, a key objective of marketing is to develop deep, lasting relationships along with all people or o
Question : a) Show and describe the cultural and social factors that can influence buyers' decisions. b) In a buying center purchasing process, which buying center particip
Why is ensuring important for marketers? Ensuring the important for marketers in marketing : Marketers require ensuring that when adding benefits to a product, the cost
What is Value Pricing Strategy? Value Pricing Strategy: Value pricing is a customer based pricing process that is an outgrowth of the multi-attribute product concept. By
What is Advertising Standards Council of principles? Explain in briefly. Advertising Standards Council of Principles: a) To make sure the truthfulness and honesty of demo
What is Place Utility in marketing? Place Utility: This utility is given when a marketer gives the product at locations preferred through the all customers. Domino’s pizza
Marketing communications Marketing communications have been used to convey product-related information to customer-based audiences. Today, a range of stake holders have connec
Media Cost: Advertiser must compare the cost of each media by considering the number of audience covered by such media. It is probable that a media seems to be costly however if i
Value Pricing : Value pricing is a modern innovative and individual method of pricing. Value pricing rests on the principle that the reason of pricing is not to recover
Consumer Buying Behaviour Markets (and those which they serve) must be understood before marketing strategies may be developed. The consumer market purchase services and goods
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