Meaning of behaviour change communication, Biology

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Behaviour change communication is necessary as it ensures that the diabetic patient and their families have access to correct information about the disease, complications, treatment, advantages of life style modification, available health care services. Information alone is insufficient to support behaviour change. Influencing healthy behaviours and creating a supportive social environment is also important. It requires desire for learning and participation of patient, family and community. This type of behaviour change communication will work when actions, messages and materials are planned with a goal in mind to educate people about diabetes and how to take care and where to go, etc.

Before individuals and communities change their behaviours, they must first understand basic facts about diabetes, change life style, know importance of modifying diet, regular exercise and be given access to services. They must have social support of family and community for behaviour change.


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