Meaning and nature of exchange rates , Marketing Research

Assignment Help:

MEANING AND NATURE OF EXCHANGE RATES : During the Great Depression of the 1930s, almost all countries found it difficult to increase their exports. Many of them decided to resort to repetitive devaluation of their currencies. Devaluation means lowering the value of its currency by a country in ten of other currencies. By doing so, a country attempts to make its goods cheaper in foreign markets thus encouraging its exports. On the other hand, foreign goods are made expensive in the domestic markets which tend to discourage imports. One of the objectives of the International Monetary Fund established in 1947, was to "promote exchange stability, to maintain orderly exchange arrangements among members end to avoid competitive exchange depreciation". Thus it was envisaged that the exchange rates of various currencies would remain more or less stable. Under the provisions of the IMF, every country was required to declare the par value of its currency in terms of gold or dollars. Gold was valued at $35 per ounce, the country was supposed to maintain the value of its currency within a margin of ± 1% of the par value. Thus the foreign exchange risk, -if any, was limited and the problem was not serious. After August 1971, this margin was increased to ± 2.25 per cent and by March 1973, the system of fixed par values was virtually given up. And at present, the value of the major currencies continues to fluctuate with the result that the problem of foreign exchange risk has assumed serious proportions. An idea of the fluctuations in par values can be had from the following examples: The value of the rupee to a US dollar was Rs.9.14 in 1976, Rs.8 in 1980, Rs.12.50 in 1985 and Rs.36.35 in 1997. The wider the fluctuations in exchange rates, the more are the risk involved.

 


Related Discussions:- Meaning and nature of exchange rates

How do customers buy, Q. How do customers buy? Research advised that cu...

Q. How do customers buy? Research advised that customers go through a five-stage decision-making process in any purchase. This is précised in the diagram below: This mo

Benefit segmentation in regard to consumer behaviour, Explain Lifestyle and...

Explain Lifestyle and Psychographic Segmentation and benefit segmentation in regard to consumer behaviour. Ans: For several years demographics have governed how communication t

Role of export import bank, ROLE OF EXPORT IMPORT BANK: Export-Import Ba...

ROLE OF EXPORT IMPORT BANK: Export-Import Bank of India was set up in 1982, for the purpose of financing, facilitating and promoting foreign trade of India. It is the principal

Jobbers, total jobbers in India ?

total jobbers in India ?

Management approach to entrepreneurial theory, The management approach woul...

The management approach would advocate the position that entrepreneurs can be made. Discuss the management approach to entrepreneurial theory by making reference to the key researc

Calculate the behaviour of consumer, Culture is learned through the followi...

Culture is learned through the following three ways: 1. Formal learning : Parents as well as elders teach children the proper way to behave. For example you have been taugh

Marketing environment for organisations, Explore the implications of chang...

Explore the implications of changes in the general  and marketing environment for organisations (a) How has the current business and economic climate affected your organisation'

Types of cognitive involvement, Types of cognitive involvement Cogniti...

Types of cognitive involvement Cognitive involvement - where a person is enthused to learn all s/he can about the product. Product involvement > the consumer's stage

How clear are indications of quality, Q. How clear are indications of quali...

Q. How clear are indications of quality? The amount of effort a consumer puts into searching depends on a number of factors such as the market (how numerous competitors are t

Parker pens, Mention the importance of brand personality to the brands and ...

Mention the importance of brand personality to the brands and identify the brand personality associated with the Parker pen

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd