Meaning and nature of exchange rates , Marketing Research

Assignment Help:

MEANING AND NATURE OF EXCHANGE RATES : During the Great Depression of the 1930s, almost all countries found it difficult to increase their exports. Many of them decided to resort to repetitive devaluation of their currencies. Devaluation means lowering the value of its currency by a country in ten of other currencies. By doing so, a country attempts to make its goods cheaper in foreign markets thus encouraging its exports. On the other hand, foreign goods are made expensive in the domestic markets which tend to discourage imports. One of the objectives of the International Monetary Fund established in 1947, was to "promote exchange stability, to maintain orderly exchange arrangements among members end to avoid competitive exchange depreciation". Thus it was envisaged that the exchange rates of various currencies would remain more or less stable. Under the provisions of the IMF, every country was required to declare the par value of its currency in terms of gold or dollars. Gold was valued at $35 per ounce, the country was supposed to maintain the value of its currency within a margin of ± 1% of the par value. Thus the foreign exchange risk, -if any, was limited and the problem was not serious. After August 1971, this margin was increased to ± 2.25 per cent and by March 1973, the system of fixed par values was virtually given up. And at present, the value of the major currencies continues to fluctuate with the result that the problem of foreign exchange risk has assumed serious proportions. An idea of the fluctuations in par values can be had from the following examples: The value of the rupee to a US dollar was Rs.9.14 in 1976, Rs.8 in 1980, Rs.12.50 in 1985 and Rs.36.35 in 1997. The wider the fluctuations in exchange rates, the more are the risk involved.

 


Related Discussions:- Meaning and nature of exchange rates

How does the customer use the information obtained, Q. How does the custome...

Q. How does the customer use the information obtained? A significant determinant of the extent of evaluation is whether the customer feels 'involved' in the product. By partici

Explain the typese of customers, Q. Explain the typese of customers? O...

Q. Explain the typese of customers? One group can include the price-sensitive ones called the transactional ones. In India this segment exists in mainly product categories ra

Benefits of marketing research, Question: The developers of "Sonny Musi...

Question: The developers of "Sonny Music? predict that their new service will be a success. Their prediction is based on their experience of launching an existing service. (

What is convergent validity, What is Convergent validity Convergent val...

What is Convergent validity Convergent validity is the extent to which scale correlates positively with other measures of same construct. It isn't essential that all these meas

Market research for exploring market opportunities, XYZ mini-mart is a well...

XYZ mini-mart is a well-established retail chain in Singapore or your country of your choice, selling grocery and household goods. Currently, it has 20 outlets and mostly they are

Describe an e-marketing strategy, Question: You are a newly installed m...

Question: You are a newly installed marketing manager in a company selling products in the business-to-business sector in Mauritius. Currently, the company only has a limited

Rate of interest, Rate of Interest: The interest payable on pre-shipment f...

Rate of Interest: The interest payable on pre-shipment finance is usually lower than the normal rate, provided the credit is extinguished by lodging the export bills on remittance

Why marketer need to understand customer evaluation process, Q. Why must a ...

Q. Why must a marketer need to understand the customer evaluation process? The answer lies in the type of information that the marketing team needs to provide customers in diff

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd