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What are various perspectives to explain E-Commerce? E-Commerce can be defined through various perspectives, which are given below: a. Communications perspective b. Bus
Full market coverage: here a firm concentrates on serving many needs of a particular customer group. Only very large firms can undertake a full market coverage strategy. Examples
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What is Product Line Pricing? Product Line Pricing: Strategic Marketing has led firms to take on segmentation and diversification strategies that have results within the
Explain why 'Supply' has been described as being more significant than 'Purchasing' for an organisation. Purchasing Purchasing deals with the day-to-day buying of goods.
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