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list out the secondary sources of information while pursuing market research?
Problem 1 What are the four types of analysis used to develop a comprehensive model for evaluation of a sales organisation? Four types of analysis used to develop a compr
Brand policies and strategies adapted by the middleman: it includes the following two policies: Use of brand of manufacture only: under this policy, the middlemen sell the prod
what is the primary activity
a value change of a company
What is the drawback of marketing concept? Marketing Concept: Drawback: This has led to many social and environmental ills as pollution, drug abuse etc.
What is lead generation in personal selling process? Lead generation: Identification of prospects is initial step in personal selling process. Organization produces the l
What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing
Tools to study of the buyer behaviour It is important for the marketer to regularity study of the buying behaviour. Different tools available to h mot her are: 1. Sur
What are the activities constitute the marketing mix Collectively, the activities constitute the marketing mix -4Ps, as McCarthy (1960) originally referred to them - and the fu
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