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Explain Henry Assael Model of buying decision behaviour along with the diagram”.
what is test marketing ? explain the various approaches that are followed by FMCG companies in test marketing?
What is Budget allocation Sales department receives the bulk of the marketing budget in the organisation market, and little is spent on research in comparison with the consum
Out of the following which gap arise when the sales force does not have the required knowledge, skills or capabilities to become successful on the Job. a. Knowledge gap b. Capabili
Sales force promotions: Personal selling by far is the most important method of the sales promotion. To make it highly effctive, sales force promotion schemes are felt neces
Problem: After introducing a new product, management wants the product to enjoy a long and happy life. (a) How can the ‘life' of a product be conceptually analyses? (b) H
Ask question :how can marketers use maslow''s hierarchy need theory in marketing management? (15 marks)
customer mind is a black box dicuss
How should Shoppers? Stop develop its demand forecasts? Caselet 2 The
how to made the question for consumer buying behevior project
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