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what is eic framework
identifing brand personality in consumers mind
what is down-market stretch?
what is upward and downward streching of brands
Relationship Marketing This approach is used to marketing emphasizes the importance of personal relationship building with all parties among consumers, suppliers and distributo
Market factors or consumer factors: the following market or supply characteristics influence the channel decision: A. Consumer or industrial market: the producer of cons
product mix pricing,price adjustment strategy,
Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109
what is the difference between goods marketing and services marketing?
Critically analyze Mr. Vincent?s reasoning in mangementk question #Minimum 100 words accepted#
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