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Ghost Shopper Ghost shopper is a marketing expert, posing as a regular consumer, who is hired to monitor and evaluate the presentation skills and salesmanship of the store's sa
Problem: After introducing a new product, management wants the product to enjoy a long and happy life. (a) How can the ‘life' of a product be conceptually analyses? (b) H
Question 1: If an organisation decides to start trading internationally, besides exporting, it has various modes of entry. Critically explain and evaluate each mode of entry wi
explain the various approaches that are followed by fmcg companies in test marketing
Q. Describe requirement of studying buyer's behavior & what is the influences of consumer behaviors? Ans.: The study of buyer's behavior is essential to marketing as to w
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a value change of a company
How is marketing mutually created beneficial relationship? Mutually beneficial relationship of marketing: The customer is the focus onto whole marketing activities. But th
State the Methods of price fixation Methods of fixing price can be broadly divided into the subsequent categories. 1. Cost based pricing 2. Competition based pricing 3
Question 1 Detail the process of marketing a product Question 2 Write a long note on the budgets of company advertising Question 3 Write a long note on advertising as in
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