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What is Niche Marketing? Niche Marketing: This Marketing is sometimes also termed as micromarketing. Marketers generally identify niche through dividing a segment within
This is a practice where one firm sells the similar product at several prices in several markets.
The Role of Communication in Exchange Transactions Bowersox and Morash (1989) demonstrated how marketing flows, including information flow, can be represented as a network who
1. what are the importans 2. For whom use marketing managment
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing
Segment interrelationships and super -segments In selecting more than one segment to serve, the company a company would-be wise to enter one segment at a time without revealing
(a) How can a firm's security policies contribute and relate to the six main business objectives? Give examples. (b) Define and discuss the use of cross-functional business pr
market testing
What is Concept Testing Strategy Development? Concept Testing: To estimate ideas properly. This may be essential to test product concepts testing is a phase in that a sma
What are the advantages of licensing in marketing? Licensing comprises little involvement and expense. The simply cost is signing the policing and agreement its implementatio
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