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MBO process
MBO is the process of collaborative goal setting between the manager and his or her subordinates. It assumes that goals are consistent or compatible from the highest level through the lowest level and that commitment increases through collaboration. If MBO is kept relatively informal (to hold back paperwork) focused on the long run and used with periodic reviews and proper rewards, it appears reasonably effective.The basic steps in the MBO process are:
labeling and packaging of cadbury products in terms ok marketing
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