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Macro environment: macro environment refers to those factors, which are not concerned to the immediate environment. These factors are external to the company and are quite uncomfo
New Product Development Organizations have to develop new services and products. A company must be good at making new products. It also ought to manage them in the face of mod
Question 1: a) What is meant by Customer Relationship Management (CRM)? b) Nestlé's products include baby food, bottled water, breakfast cereals, coffee, confectionery, da
Select THREE of the godrej consumer products ltd. SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the select
According to the 2008 Transparency International corruption perception report, Mauritius is ranked 43rd with a score of 5.5 out of 10 and the best among African countries just
Brand policies and strategies adapted by the manufactures: Marketing under the own brand of manufacturer: under the policies and strategies the manufacturer sales all his pro
1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
product mix pricing,price adjustment strategy,
Method of determining prices or setting price: Cost of the production of a product is the most important determinant of its price. They may be many types of costs such as fi
is product a yype of service
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