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analyse the product portfolio using the Boston Consulting group matrix and the General Electric grid.
Product planning and development: In the modern competitive situation, producers try to bring out suitable products, which are closer to and more attractive than the substitut
DRIP elements of marketing communications DRIP element Examples Differentiate Burger King differentiates itself from market
Describe four trends in macro market environment in retail industry. Describe their impact in retail industry and highlight the implications in the industry
Roux ski is a company that specializes in the manufacture of ski pants. The senior management accountant has been asked to advise the board of directors on a production and sales p
detail note on pricing strategies of any product
explain the various approaches that are followed by FMCG companies in test marketing
QUESTION a) Provide the major sources of external new product ideas and explain why these sources offer advantages over internal sources b) Each product will have a life cyc
Question 1: "Marketing has been called both a major villain for its role in stimulating unsustainable levels of demand and consumption, and also a saviour through its applic
What are the disadvantages of licensing in marketing? The disadvantages of licensing are as given below: • Restricted form of participation certainly to length of agreement,
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