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music2GOmulti-player marketing strategy review
Q. Organisation of Ad-Agency on Group Basis? For effective supervision of a variety of advertising departments and there functions different advertising departments are classif
What are the support activities? Support Activities: Support activities help primary activities through providing infrastructure which allows them to take place ongoing
A World of Marketing Communications All organisations - small and large, commercial, government, charities, educational and other not-for-profit organisations - need to communi
market testing tools
Question 1: Brand loyalty is the customer's conscious or unconscious decision, through intention or behaviour, to repurchase a brand continually. In today's highly competitive
various approches of test marketing in FMCG
Characteristics of the promotional types: Factor Advertising Publicity Personal selling Sales promotion Audien
What are the several types of promotional schemes? Different types of promotional schemes are distributed within the following manner as given here: a) Consumer-promotion to
A retail fast food chain is considering an expansion in new cities locally and internationally. Profitability has been on the increase and the board has taken the decision to inves
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