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Q. Ethical aspects of advertising - Moral Degradation? Moral Degradation: - Giving sexual-appeal has turn into very common practice for gaining attention of viewer. It is extre
A shift in orientation (from old concept of new or modern concept): in short, the marketing concept essentially represents a shift in orientation: 1. From production ori
Question: a) Under what conditions might a marketing firm select to use the following distribution strategies? Intensive distribution, Exclusive distribution, and Selec
process of disigning distribution channel
Problem 1 (a) The development of inter-organizational relationships is best known through personal selling rather than through exhibitions and trade shows. Explain. Proble
Full market coverage: here a firm concentrates on serving many needs of a particular customer group. Only very large firms can undertake a full market coverage strategy. Examples
In the early 90's M&M added peanut butter and almond varieties, blue was introduced in '95 and green in '97, Crispy M&M's made their debut in 1999 and Minis Mega Tubes in 2000. Now
How should Shoppers? Stop develop its demand forecasts? Caselet 2 The
if a consumer buys an item through a catalog over the phone with a credit card, is the credit card a channel member?
A Supervising Officer of a large Ministry made the following statement: "To be successful in business, all you need is a Customer. You don't need any of those tight little acad
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