Question:

The mass media are a big source of information and ideas. These can shape people's attitudes and to some degree direct their behaviour. Many researchers have seen the mass media in modern societies as instruments of social control. In particular they are seen to support the status quo, the established order in society and to oppose any threat to that order.

(a) Besides the mass media what other social institutions can act as a major source of information, ideas and values?

(b) How will the mass media contribute to perpetuate gender inequalities?

(c) Describe the perspective which emphasize the need for social order and stability in society.

(d) "Mass Media helps in the construction of social reality". What do you understand by the construction of social reality?