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Q. Maslow's need hierarchy theory?
>>The ultimate state in the hierarchy is hard to achieve. Certain requirements can be placed in different areas
>>Of the hierarchy example eating is necessary for survival but it is as well a social act and so can be placed further up the hierarchy. The hierarchical approach entail that the order of development is fixed.
>>Approach frequently adapted by marketers because it indirectly specifies certain product benefits that people might be looking for depending on their stage of development as well as/or environmental conditions.
>>Approach does have problems.
How can population definition error be minimised ?
Q. Illustrate feedback stage in organisational buying? The feedback stage: This stage is anxious with the establishment of order routine performance feedback and so on and henc
Mention the importance of brand personality to the brands and identify the brand personality associated with the Parker pen
The variables in the file ASSIGN, in order from column 1 by column 8, are: Week, SalesExp (unit sales in experimental group), SalesCntl (unit sales in control group), BPriceExp
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Explain the steps involved in a research process.
Here the hypothetical solution or actions are explored and evaluated by the decision marker. These studies do not require extensive efforts as information from previous studies can
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