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Q. Maslow's need hierarchy theory?
>>The ultimate state in the hierarchy is hard to achieve. Certain requirements can be placed in different areas
>>Of the hierarchy example eating is necessary for survival but it is as well a social act and so can be placed further up the hierarchy. The hierarchical approach entail that the order of development is fixed.
>>Approach frequently adapted by marketers because it indirectly specifies certain product benefits that people might be looking for depending on their stage of development as well as/or environmental conditions.
>>Approach does have problems.
INTRODUCTION : You have learnt about the infrastructure and various export incentives provided by Government of India. These incentives are instrumental for the export promotion i
Q. What Is Cognitive Dissonance? Cognative dissonance: Premise that people have a requirement for consistency and order in their lives and that a state of tension and co
Write a short note on DAGMAR
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wholesaling strategy
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