Maslows need hierarchy theory, Marketing Research

Assignment Help:

Q. Maslow's need hierarchy theory?

>>The ultimate state in the hierarchy is hard to achieve. Certain requirements can be placed in different areas

>>Of the hierarchy example eating is necessary for survival but it is as well a social act and so can be placed further up the hierarchy. The hierarchical approach entail that the order of development is fixed.

>>Approach frequently adapted by marketers because it indirectly specifies certain product benefits that people might be looking for depending on their stage of development as well as/or environmental conditions.

>>Approach does have problems.


Related Discussions:- Maslows need hierarchy theory

Literature study, Literature Study i) Overview of the organization: ...

Literature Study i) Overview of the organization: First paragraph in this chapter contains the areas of related literature reviewed and outline of the presentation of this l

Write a brief note on report presentation, Write a brief note on report pre...

Write a brief note on report presentation. Answer Presentation has become an integral part of most marketing research projects. Most managers are finding it hard to read e

Describe the concept of a virtual community, Question: (a) How would y...

Question: (a) How would you transform a normal website to a one-to-one interactive site? List down the steps. (b) Describe the concept of a ‘virtual community' and how such

Distinction between domestic sales contract, Distinction between Domest...

Distinction between Domestic Sales Contract and Export Sales Contract : A major point of distinction between a domestic and export contract lies in identifying the prope

Factors influencing consumer demand and launch of santro, What makes Santro...

What makes Santro click? "The consumer", says Subbu (Director marketing and soles, Hyundai) He believes that the way to a consumer's mind is thought his heart so all product launch

Risk as an importer, Risk as an Importer : The position is entirely oppo...

Risk as an Importer : The position is entirely opposite of what it is for the exporter. If the importer is billed in rupees, he does not stand to loss at all whether the foreign

Justify problem identification and problem-solving research, Justify proble...

Justify problem identification and problem-solving research in details. Are these two categories of researches related? Answer Problem identification research is undertak

Describe about the generic information questions, Describe about the Generi...

Describe about the Generic information questions Generic information questions are divided into two key areas: classification information questions and identification informati

Explain stratified sampling in details, Explain stratified sampling in deta...

Explain stratified sampling in details. Answer Stratified sampling is a probability sampling technique that is distinguished by two-step procedure it involves. In first st

Sprite, what stage is sprite in the business life cycle?

what stage is sprite in the business life cycle?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd