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Q. Maslow's need hierarchy theory?
>>The ultimate state in the hierarchy is hard to achieve. Certain requirements can be placed in different areas
>>Of the hierarchy example eating is necessary for survival but it is as well a social act and so can be placed further up the hierarchy. The hierarchical approach entail that the order of development is fixed.
>>Approach frequently adapted by marketers because it indirectly specifies certain product benefits that people might be looking for depending on their stage of development as well as/or environmental conditions.
>>Approach does have problems.
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Q. Explain the Nature of consumer behaviour? Consumer behaviour is dynamic The perceptions, feelings, thinking and actions of the customer and the society at large keep ch
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AskWhat are the internal and external criteria of selecting a research problem?
Question 1: "Marketing Research is a systematic and planned formal approach to the collection of marketing information." This implies that there is a formal marketing research
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