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Q. Maslow's need hierarchy theory?
>>The ultimate state in the hierarchy is hard to achieve. Certain requirements can be placed in different areas
>>Of the hierarchy example eating is necessary for survival but it is as well a social act and so can be placed further up the hierarchy. The hierarchical approach entail that the order of development is fixed.
>>Approach frequently adapted by marketers because it indirectly specifies certain product benefits that people might be looking for depending on their stage of development as well as/or environmental conditions.
>>Approach does have problems.
If the populate is not well defined and does not fit to the object of research study then an error occurs. In other words selection of an inappropriate population causes this error
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State the coding process in details Coding involves assigning numbers or other symbols to answers so responses can be grouped into a limited number of categories or classes. Part
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Q. How can the marketing organization raise the likelihood? At this time the consumer compares the brands as well as products that are in their evoked set. How can the marketin
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