Maslows need hierarchy theory, Marketing Research

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Q. Maslow's need hierarchy theory?

>>The ultimate state in the hierarchy is hard to achieve. Certain requirements can be placed in different areas

>>Of the hierarchy example eating is necessary for survival but it is as well a social act and so can be placed further up the hierarchy. The hierarchical approach entail that the order of development is fixed.

>>Approach frequently adapted by marketers because it indirectly specifies certain product benefits that people might be looking for depending on their stage of development as well as/or environmental conditions.

>>Approach does have problems.


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