Maslows need hierarchy theory, Marketing Research

Assignment Help:

Q. Maslow's need hierarchy theory?

>>The ultimate state in the hierarchy is hard to achieve. Certain requirements can be placed in different areas

>>Of the hierarchy example eating is necessary for survival but it is as well a social act and so can be placed further up the hierarchy. The hierarchical approach entail that the order of development is fixed.

>>Approach frequently adapted by marketers because it indirectly specifies certain product benefits that people might be looking for depending on their stage of development as well as/or environmental conditions.

>>Approach does have problems.


Related Discussions:- Maslows need hierarchy theory

Export of imported goods, Export of Imported Goods: Goods imported may be ...

Export of Imported Goods: Goods imported may be exported in the same or substantially the same form, without a licence provided they are not under the Negative Lists. Export of su

Explain concept of personality and self concept, Q. Explain concept of pers...

Q. Explain concept of personality and self concept? Personalit y can be explained as the psychological characteristics that both determine and reflect how a person responds to

Describe the use of forward questions in questionnaire, Describe the use of...

Describe the use of forward questions in questionnaire development. Answer Questionnaire can be divided in three major parts generally: forward and opening questions; gene

salesexp against bpriceexp and cpriceexp, The variables in the file ASSIGN...

The variables in the file ASSIGN, in order from column 1 by column 8, are: Week, SalesExp (unit sales in experimental group), SalesCntl (unit sales in control group), BPriceExp

Introduction-export credit insurance, INTRODUCTION : Export business has b...

INTRODUCTION : Export business has become very complex and highly risky. Insolvency rate is on the increase. Balance of payment difficulties have severely affected the capacity of

Explain the concept of product positioning, Q. Explain the concept of produ...

Q. Explain the concept of product positioning? Ans : As rightly said by Al Ries with Jack Trout (who introduced the concept of Positioning in the early 1970's in their series

Objectives- exchange control, OBJECTIVES After studying this unit, you ...

OBJECTIVES After studying this unit, you should be able to: 1. Explain the objectives of exchange control; 2. Describe the principal provisions of Foreign Exchange Regula

Objectives-cargo insurance, OBJECTIVES After studying this unit, you sh...

OBJECTIVES After studying this unit, you should be able to : 1. describe the need of cargo insurance in international business; 2. explain various kind of perils covered

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd