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Markets
The concepts of relationships and exchange lead to the concept of a market. A market is the set of real and potential purchaser of a product.
1). originally a "market" was a place where purchaser and sellers collect to exchange goods (such as a village square).
2). Economists utilized the term to designate a collection of purchaser and sellers who transact in a specific product class (as in the grain or housing market).
3). Marketers see purchaser as constituting a market and sellers constituting an industry.
4). Marketers are strongly interested in markets.
One stage channel of distribution In this case, there is one middleman i.e., retailer. Manufacturers sell their goods to retailers who in turn sell it to the consumers. T
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