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How is the marketing system affected by company strategy?
Marketing System influences company strategy:
Marketing has its own sub system that interacts along with each other to form complete marketing system which is responsive to company marketing strategy. By the subsystems, the company monitor as well as adapts to total marketing environment.
Consumer Buying Behaviour Markets (and those which they serve) must be understood before marketing strategies may be developed. The consumer market purchase services and goods
Question 1: Discuss the differences and similarities between consumer buying behaviour and industrial buying behaviour. Question 2: For any organization of your choice,
defined marketing management and its feature
QUESTION 1 You have been appointed as a marketing manager for a restaurant selling ‘healthy food' in the city centre. They have asked for your advice on advertising their produ
with the aid of a diagram discuss the key issues of export MARKETING strategy and export performance
The product margin is calculated as product sales minus the direct costs of selling the product.
Question: (a) Explain the purpose of internal marketing. (b) Identify the three levels organizational culture and discuss the importance organizational culture for successf
briefly explain the trend?
what are four views of consumer behaviour?
Enumerate about the Target marketing and research Use of target marketing processes in the consumer market has been more advanced and sophisticated than in organisational ma
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