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Question 1: Consumers must constantly make decisions regarding what products or services to buy and where to buy them. Because the outcomes of such decisions are often uncertai
What are the levels of market segmentation? About the Levels of Market Segmentation: The number of possible segments which will result by a segmentation analysis can be a
Question 1: Consumer buying behaviour is based on the degree of buyer involvement and differences among brands. Assume that you are in the process of buying the latest cruise
Factors influencing pricing decisions
Question 1: (a) Explain what you understand by the term marketing concept and how it evolved from the production concept and the sales concept? (b) How does the marketing
What is Introductory Stage of Product Life Cycle? Introductory Stage: An era of new product launch and its period depends upon product’s rate penetration by concerned mar
QUESTION a) "Increasingly, companies are using direct marketing to reach carefully targeted customers more efficiently and to build stronger, more personal, one-to-one relation
Forms of Consumer Promotion: 1 free distribution of samples: it involves free distribution of samples to ultimate consumers. The samples may be distributed door to door or ma
The assignment gives you an opportunity to demonstrate your understanding of the importance of segmentation, targeting and positioning in today's highly competitive consumer market
Deciding on the advertising budgets: How does a company know if it will be spending the right amount? If it spends too little, the effect will be negligible. If it spends too
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