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Select an existing business that has recently launched a new product. You may also use your own company. Consider how the organization's marketing strategy has benefited the new product's offering. Further consider how the marketing strategy is aligned with the overall strategy of the organization.
Additional items to include in this assignment are:
Question 1: Explain the concept of core competencies and its main characteristics. Describe the different ways by which core competencies can be developed in an organization.
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Strategy development processes Vision and mission statements There was no announcement about Aldi's mission statement, but it's vision relates to offer its customers in
Choose a real life company. This could be an organization from any industry. No two students should select the similar company. It could be the organization you are working in o
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Tasks: With your chosen scenario: o Briefly describe the initial structure - set baseline o Create a strategic project plan with: A strategic project analysis
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