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Select an existing business that has recently launched a new product. You may also use your own company. Consider how the organization's marketing strategy has benefited the new product's offering. Further consider how the marketing strategy is aligned with the overall strategy of the organization.
Additional items to include in this assignment are:
propose a framework of organisational values that meet the specific strategic and operational needs of an organisation
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The long-term cash-making capability of the company
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How has McLaren overcome the market entry barriers that are present in the mass car market?
Instant competition blinds a company to latent competitors who can demolish the old ways of doing business.
Tatra is the world's third oldest car company, and produced a number of rather advanced streamlined cars during the course of its production run. Because spare parts and manuals ar
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