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Select an existing business that has recently launched a new product. You may also use your own company. Consider how the organization's marketing strategy has benefited the new product's offering. Further consider how the marketing strategy is aligned with the overall strategy of the organization.
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Explain the internal environment by undertaking the internal auditing in the form of management, marketing, accounting, operations/production research and development an management
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what is strategi means
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Payback period = total cost of investment / estimated annual revenue
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