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Select an existing business that has recently launched a new product. You may also use your own company. Consider how the organization's marketing strategy has benefited the new product's offering. Further consider how the marketing strategy is aligned with the overall strategy of the organization.
Additional items to include in this assignment are:
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• Why should resources be a concern in a global strategy
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The assignment for the module is an individual report which contributes 25% of the module total mark. You should conduct a Strategic Position Analysis (Situation Analysis) on an or
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