Select an existing business that has recently launched a new product. You may also use your own company. Consider how the organization's marketing strategy has benefited the new product's offering. Further consider how the marketing strategy is aligned with the overall strategy of the organization.

Additional items to include in this assignment are:

• Your analysis of what led to the decision to launch this product
• How this initiative aligns or does not align with the organization's purpose, mission, vision, and strategic objectives
• Your analysis of this product's expected life cycle