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Select an existing business that has recently launched a new product. You may also use your own company. Consider how the organization's marketing strategy has benefited the new product's offering. Further consider how the marketing strategy is aligned with the overall strategy of the organization.
Additional items to include in this assignment are:
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Have you ever been involved in an effort to introduce a new product, service or technology in an organization? If so, share your experiences with the class. Provide the class wi
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