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Select an existing business that has recently launched a new product. You may also use your own company. Consider how the organization's marketing strategy has benefited the new product's offering. Further consider how the marketing strategy is aligned with the overall strategy of the organization.
Additional items to include in this assignment are:
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To maximise the potential of our business I would like you to prepare a strategic plan, specifically I would like the plan to incorporate a mission statement, a SWOT analysis, a
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