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Publicity: publicity is a non -personal not paid stimulation of the demand of the product or services or business units by planning commercially significant news or editional comm
A Supervising Officer of a large Ministry made the following statement: "To be successful in business, all you need is a Customer. You don't need any of those tight little acad
Cost Based Pricing : Under the cost based pricing, different methods used are :- Mark Up Pricing Absorption Cost Pricing Target Rate of Return Pricing Margin
Explain the Discrepancy of Assortment and Sorting. Discrepancy of Assortment and Sorting: Channel intermediaries occur to adjust the discrepancy of assortment from the pe
Explain the Demographic Environment. Demographic Environment: Demographic Environment is the study of human population in terms of density, size, location, sex, age, race
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
What is Concentration Approach for selecting target markets? Concentration Approach: As an organization directs its marketing efforts in the direction of a single market
Define Need in marketing in briefly. Need is a state of felt deprivation. This includes fundamental physical needs for clothing, food, warmth and also safety; as social needs f
Discuss about the natural environment?
Q. How you will you measure the effectiveness of the ads? Advertising is a non personal structure of mass communication whose objective is to attract attention to provide infor
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