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Question: a) Many Marketing Managers have their favorite research techniques. Some maintain that the only way to collect primary data is through in-depth, qualitative research
Identify all the environment factors that can affect the demand for consumer durables and assess the magnitude and direction for their impact
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Component of Marketing Information System: 1. Internal records system: Marketing managers rely on internal reports such as orders, sales, prices, inventory level, and receiva
what is proposal solicitation in buying process
Do you think Jack is equipped with the managerial skills needed to head up a team that develops strategies for adapting existing company products into new products for sales in d
please give the correct progarm
Positioning Errors Kotler says that the firm should avoid four major positioning errors, namely: Under positioning: this occurs when the buyers know much less about the br
Elaborate the term packaging? Even after the branding and development of product that product desires arise to fulfil all the other aspects of marketing mix. But most physical
Question 1: (a) Effective Knowledge Management needs a review of existing HRM practices. Discuss the role of Human Resource Management in Knowledge Management and describe th
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