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#questionConsider Porter''s value chain and the holistic marketing model what implications do they have for marketing planning?
Two events A and B are said to be dependent when B can occur only when A is known to have occurred (or vice versa). The probability attached to such an event is called the condit
explain the various approaches that are followed by FMCG companies in test marketing
Discuss briefly about product identification elements
how was the need for this product identified?
Define the nature of personal selling within significant points. Nature of personal selling: There are different types of sales jobs utilize to sell the product of the
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various approaches that are followed by fast moving consumer goods companies in test marketing
Q. Selection of an advertising agency by Past Record? 1) Who were the past clients of agencies why they left the agency how long were they with agency. How large were they?
The balance of the communications mix Role of advertising and sales promotions in business-to-business communications is mainly to support personal selling effort. This cont
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