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"consumer mind is a Black Box"
It is a legal document which ensuring exclusive rights to a procedure or product using a unique technological or structural innovation.
What is undifferentiated approach for selecting target markets? Undifferentiated Approach: In total market or undifferentiated approach, a company develops a particular
under positioning
Q. Nature of Target Market. a) Size of market Small- Personal Selling Large- Advertising b) Location as well as Concentration of Customer. Concentration of the Cust
what is test marketing?explain various approaches that are followed by fmcg companies in test marketing.
process of disigning distribution channel
Explain the main advantage of pricing skimming strategy. Pricing skimming strategy is definitely a cautious strategy that is more financial then commercial. Their main advantag
A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl
whatis test marketing?Explain the various approaches that are followed by FMCG companies in test marketing
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