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Q. Show the Nature of Customers? Nature of Customers: An appropriate media plan should consider the type or class of consumers for whom advertising is to be done. Different c
Describe the important roles participants of a distribution channels. Participants in the Channel: There are two kinds of participants into the channel. The first partici
the core concept marketing
Media Used by Competitors : While planning for media the advertiser should consider the media selected by competitors and leaders of that industry. If advertiser doesn't consider c
Defining Marketing Communications There is no universal definition of marketing communications and there are many interpretations of the subject. Table below represents some o
Question 1: The characteristics of services profoundly impact on the delivery of tourism and hospitality products. Discuss the strategies that you would use to control the neg
Question 1: With the use of examples explain the following distribution strategies: a) Intensive distribution b) Selective distribution c) Exclusive distribution
What are the needs of marketing and customers? Marketing surrounded through customer needs: Marketing starts along with the customer requirements and needs. Such are turned with
Question: (a) Considering the Three Era model, differentiate between data processing (DP), management information systems (MIS) and strategic information systems (SIS). (b)
A planning in which a business expands its activities to include allocation or lines of business related to the selling of its core products.
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