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What are the psychological factors to determine the consumer behaviour? Psychological: A person’s acquired requirements are influenced by certain psychological factors as lik
Role of the salesman: 1. Diagnostic: this involves a salesman probing and finding the cause of a problem. Like an expert doctor, a salesman diagnoses the needs of his
Q. How to select an ad agency? Financially Sound: - The ad-agencies which are monetarily sound and have good turnover have better contract with media owners. The agencies whi
what are famous examples of down-market stretching done by large companies?
1. Discuss Lipton's bases for segmenting Lipton's consumer markets. 2. Examine Lipton's target marketing strategy from the product offering seen above. 3. Explain and determine t
marketing mix
What are the stages of product life cycle? Stages of Product Life Cycle: introductory stage, growth stage, maturity stage and decline. Products have restricted life. A pro
Price The big sales will come from the ice creams and the diet cake following the representatives prices RM2 for a single scoop of ice cream, RM3 for a double scoop( excl
what are the core concepts of marketing
What are the reasons of channels of distribution in economic system? Channels of distribution in any specified economic system emerge due to the following reasons: Effici
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