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Question 1: You are a marketing assistant for a manufacturer of a branded range of household cleaning products: (a) Describe key factors that could be taken into account wh
What is test marketing and various approaches followed by FMCG companies
Should video game companies continue to alter their products to include other functions such as email?
A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl
under positioning
What is Multi Brand? Multi Brand: Company frequently introduce additional brands into the similar category. This branding offers a way to establish various features and a
Considering the concept of product life cycle, where would you put video games in their life cycle?
Marketing Questionnaire is a very efficient business analysis tool that examines each and every aspect of your business from a marketing perspective. It is suggested that more than
how a person make a decision before puchase a car and effect the decision making proces
various approches of test marketing in FMCG
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