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what are the core concepts of marketing
Global Market Place Rapidly the world is shrinking with the advent of quicker communication, financial flows, and transportation. In the twenty-first century, firms may no lon
What are the advantages of product development
Question 1: (a) Describe the Leavitt's model of change affecting a knowledge culture. (b) What type of culture is needed at the individual and managerial level in order to
the value delivery process
Define marketing in words of Philip Kotler. In the opinion of Philip Kotler, he explains that “Marketing is a social and managerial process by that individuals and groups acqui
Economies in Asia and Latin America have been a target for two main forms of Foreign Direct Investment (FDI) by Multi National Enterprises (MNEs). Briefly describe the two main for
difference between heavy lift surcharge and long lift surcharge
what is test marketing and various approcehes that are followed by FMCG companies in test marketing
Question 1: a) Explain different types of pricing techniques. As a consumer which method do you personally prefer to deal with? Justify your answer. b) Describe how brandi
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