Marketing research field surveys, Basic Statistics

Assignment Help:

In marketing research field surveys are commonly used to collect primary data from the respondents.

1. Through Personal Interviews: The investigator follows a rigid procedure and seeks answers to a set of pre conceived questions through personal interviews. This method of collecting data is usually carried out in a structured way where output depends upon the ability of the interviewer to a large extent.

2. Through Telephone Interviews: This methods of collecting information involves contacting the respondents on telephone itself. This is not a very widely used method but it plays an important role in industrial surveys in developed regions particularly when the survey has to be accomplished in a very limited time.


Related Discussions:- Marketing research field surveys

Buildings solutions, Buildings solutions Permanent arrangements owned or ...

Buildings solutions Permanent arrangements owned or held by the state. The cost of buildings includes both acquisition costs (historical cost, ancillary costs, and, for proprieta

Operation research, Meaning and solving example using north-west corner in ...

Meaning and solving example using north-west corner in Transportation problem

Measures of central tendency, List down various measures of central tendenc...

List down various measures of central tendency and explain the difference between them?

Histogram and Historigram, What are the differences between Histogram and H...

What are the differences between Histogram and Historigram, list out the points.

Statistics study, Find a statistics study (from a newspaper article, journa...

Find a statistics study (from a newspaper article, journal, research study, or online article) and describe the five-step process of the study. (Hint: it may help to identify the f

Hypothesis testing, a clinical psychologist claims that on average, at leas...

a clinical psychologist claims that on average, at least twenty five clients visit her per week. for a random sample of 8 weeks, the following numbers of clients were recorded; 25

Median graph(less than), Marks(less than)-10,20,30,40,50,60,70,80 Number of...

Marks(less than)-10,20,30,40,50,60,70,80 Number of students-4,8,25,34,41,46,50,60 Draw a median graph for the followin

What is cash flow net of tax, What is cash flow net of tax? I view inco...

What is cash flow net of tax? I view income net of tax as the money spent without the earnings tax savings when the quantity is insurance deductible on the corporation’s earnin

Accounting Assumption, What are the consequences of non-compliance to each ...

What are the consequences of non-compliance to each accounting concepts?

Absorption costing, how do i prepare an income statement for absorption cos...

how do i prepare an income statement for absorption costing?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd