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What are the ways to decrease the customer defection rate? To decrease the customer defection rate, a company should: a) Explain and measure the retention rate. b) Classi
A negative reaction on the part of buyer to price change by your company
identify and briefly four trends in the macro environment
What points are really matters while doing marketing? Whether online or offline, there are only two objects that important: “Buying and Selling”. Fundamentally to simplify, thi
The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor
Should video game companies continue to alter their products to include other functions, such as e-mail?
how we can compare our product with other company''s product in BCG matrix
Definition of product according to William J. Stanton "Product is a set of intangible and tangible attributes including packaging, price, colour, manufacturer' s prestige, reta
Illustrate about the Nature of the Company A firm having enough financial resources can afford to its own a distribution force and retail outlet, both. However most business fi
the ways in which the concept of segmentation, targeting and positioning would be applied in improving profitability
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