.marketing research, Marketing Management

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Illustrate why marketing research is important to a firm specially in a competitive market situation

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Discuss about Sales Promotion in shortly. Meaning of Sales Promotion: Sales promotion comprises several communications activities which try to offer added value or incent

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Cost Based Pricing : Under the cost based pricing, different methods used are :-   Mark Up Pricing   Absorption Cost Pricing   Target Rate of Return Pricing   Margin

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Marketing planning: Through strategic planning, the company decides what it wants to do with each business unit. Marketing planning involves deciding on planning marketing s

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how to draw consumer profile of a typical buyer of ray ban?

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What is the Scope of Marketing Research? Scope of Marketing Research: This is very clear that Marketing research is an intensive and systematic investigation of all parts

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Characteristics of the promotional types: Factor Advertising Publicity Personal selling Sales promotion Audien

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