.marketing research, Marketing Management

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Illustrate why marketing research is important to a firm specially in a competitive market situation

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Describe the term positioning of a firm or service, Courts opened its first...

Courts opened its first retail outlet in Mauritius in 1985, on the outskirts of Port Louis. It subsequently opened outlets in all the towns and big villages. However inspite of its

Sales and marketing management, Sales and Marketing Management- It give...

Sales and Marketing Management- It gives business owners or managers with required knowledge and skills they need for managing their business from a sales and marketing view.

Show difficulties in evaluation advertising effectiveness, Q. Show Difficul...

Q. Show Difficulties in Evaluation advertising effectiveness? Difficulties of example methods:- Approximately all methods of evaluating advertising effectiveness are on the bas

Define the steps involved in media planning, Q. Define the Steps Involved i...

Q. Define the Steps Involved in media planning? Steps Involved in media planning:- - To know regarding target market. - To Consider different Factors Affecting Media Plan

Desk based research, Jamieson (1997) suggests that Australia's ability to i...

Jamieson (1997) suggests that Australia's ability to identify and capture the considerable opportunities which will continue to emerge in the Asian region will play a significant r

What is budget allocation, What is Budget allocation Sales department...

What is Budget allocation Sales department receives the bulk of the marketing budget in the organisation market, and little is spent on research in comparison with the consum

What is buyer analysis in personal selling process, What is buyer analysis ...

What is buyer analysis in personal selling process? Buyer analysis: Before approaching any customer, sales force must understand what products prospects bought within the

Media-image, Few media-image vehicles enjoy improved image in comparison to...

Few media-image vehicles enjoy improved image in comparison to other media vehicles. Media-image improves the communication value of advertisement. Good repute of editorial board w

Explain the term open book management in shortly, Explain the term Open boo...

Explain the term Open book management in shortly. Open book management: The practice of sharing financial and performance information is frequently considered to as open

What is residual or affordable method, Q. What is Residual or Affordable Me...

Q. What is Residual or Affordable Method? Affordable Method: - This method is as well known as all you can afford, Residual Method, Available-fund-Approach. As the company do

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