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Marketing Process
Once the strategic plan has described the company's total mission and objectives, Marketing plays a vital role in carrying out these objectives. The marketing procedure is the process of analysing market opportunities, developing the marketing mix, choosing target markets and managing the marketing effort. Target customers stand at the centre of the marketing procedure. The goal is to make powerful and profitable connections with these customers.
Determine the major decision of marketing activities So marketing manager concentrates on four major decision areas when planning the marketing activities, namely, (i) products
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing.
Critically analyze Mr. Vincent’s reasoning.
What decisions do companies face in designing a sales force? How can marketing decision support system help marketing manager towards making better decisions?
(a) The Marketing analysts Jim Sterne and Matt Cutler have developed a matrix that breaks the customer life into five distinct steps. Describe these five steps. (b) The CRM
Q. Explain about Message format? a) Ad- copy for print media b) Ad-copy for broad cast media. c) Radio d) T.v
[X,D] = eig(A) given X and D find A
Objectives of measuring advertising: some advertisers do not bother to measure advertising effectiveness. They expect that the sales will ultimately increases by the reason of adv
Effectiveness of the distribution channels: the main problem is to decide which of the alternatives would best satisfy the long term objectives of the firm taking in view the fact
what is core markiting
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