Marketing principles, Marketing Management

Assignment Help:

This debate requires you to show your understanding of consumer behaviour in designing promotion campaigns - the topic of the week. The case in point is the promotion of socially beneficial ideas to a mass audience. The Federal Government recently launched the nation's most expensive anti-tobacco campaign, with an estimated spending of 61 million dollars on television, radio, print, outdoor and online advertisements in a bid to reduce the prevalence of adult daily smoking. This campaign appears to be well received by the public; however some communication experts have warned that such mass marketing campaigns are unlikely to be successful because of the extreme levels of fear used in promoting the message. They also warn against public backlash as some may view these messages as over the top uninvited interventions in public life.


Related Discussions:- Marketing principles

Headline - component of print advertising copy, Q. Headline - Component of ...

Q. Headline - Component of print Advertising Copy? It refers to words which are in most important positions of advertisement. These words are read initial by the audience. Thes

Product branding, Product branding: Meaning & definition: a brand is ...

Product branding: Meaning & definition: a brand is a "name, term, symbol or design to identify the goods or services and to different them from those of the companies". A bra

#title.pricing, importance of pricing decisions to an organisation

importance of pricing decisions to an organisation

Allocation of responsibility, Responsibility for investigating injuries va...

Responsibility for investigating injuries varies but is typically divied among the insurance company the legal department and the appropriate technical departments. Irrespect

Attributes a buyer will expect, what are the various attributes a buyer wil...

what are the various attributes a buyer will expect on consumer goods and why do companies offer different products for different customers? explain with the theories involved in i

#title, Companies are forced to follow sales orientation because the result...

Companies are forced to follow sales orientation because the results are measured in short term and incentives are based on short term achievements. This leads to a high level of r

Major characteristics of a strong brand name, Question 1: (a) What are...

Question 1: (a) What are the major characteristics of a strong brand name? (b) What is the necessity for an organisation to make use of brand extension & flanker brand str

Sales management, explain creative selling and its advantages

explain creative selling and its advantages

Management, Critically analyze Mr. Vincent’s reasoning.

Critically analyze Mr. Vincent’s reasoning.

Measure the return on investment of an advertising campaign, Question 1: ...

Question 1: What role does copy play in a campaign? Why copy has to be written with great knowledge and skill. All relevant points needs to be addressed from Unit 6 compl

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd