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Contents of Marketing Plans:
(a) Executive Summary & Table of Contents: The marketing plan should open with a deep summary of the main goals and recommendations. A table of contents outlines the rest of the plan and all the supporting and operational details.
(b) Situation Analysis: This section show relevant background data on sales, costs the market, competitors and several forces in the macro environment. All this information is used to perform SWOT Analysis.
(c) Marketing Strategy: Here, the product manager describes the mission and marketing and financial objectives. Manager also defines those groups & requirement that the market offerings are intended to assure. The manager then establishes the product lines competitive positioning which will inform the game plan to achieve the plan's objectives.
(d) Financial Projections: Financial projections include a sales forecast, an expense forecast and a break even analysis on the revenue side, the projections present the forecasted sales volume by month and product category. On the expense side, the projections present the expected price of marketing.
(e) Implementation Control : This section outlines the controls for monitoring and adjusting implementation of the plan. Normally the goals and budgets are spelled out for each month or quarter so management may review each period's result and take proper actions as required.
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An art that predicts the likelihood of economic activity on the basis of certain assumptions: a. Compensation b. Sales forecasting c. Sales budgeting d. Selling policy
Illustrates Advertisement and Ethics together in points? Advertisement and Ethics: Points of both illustrated below: a) The Advertising Standards Council of India (ASC
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Question 1: Why are relationship marketing (RM) and specifically customer relationship management (CRM) appropriate for Orange in managing its marketing efforts? Question
Market growth is the measured potential for a product type to attract more consumers spending.
Explain Henry Assael Model of buying decision behaviour along with the diagram”.
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what are the significant factors that have led to the success of shoppers’ stop
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