Marketing plans, Marketing Management

Assignment Help:

Contents of Marketing Plans:

(a)       Executive Summary & Table of Contents: The marketing plan should open with a deep summary of the main goals and recommendations. A table of contents outlines the rest of the plan and all the supporting and operational details.

(b)       Situation Analysis: This section show relevant background data on sales, costs the market, competitors and several forces in the macro environment. All this information is used to perform SWOT Analysis.

(c)       Marketing Strategy: Here, the product manager describes the  mission and marketing and financial objectives. Manager also defines those groups & requirement that the market offerings are intended to assure. The manager then establishes the product lines competitive positioning which will inform the game plan to achieve the plan's objectives.

(d)       Financial Projections: Financial projections include a sales forecast, an expense forecast and a break even analysis on the revenue side, the projections present the forecasted sales volume by month and product category. On the expense side, the projections present the expected price of marketing.

(e)       Implementation    Control    :   This    section   outlines   the    controls    for monitoring and adjusting implementation of the plan. Normally the goals and budgets are spelled out for each month or quarter so management may review each period's result and take proper actions as required.


Related Discussions:- Marketing plans

The rise of personal computers in the mid 1980s spurred inte, Considering t...

Considering the concept of product life cycle, where would you put video games in their life cycleuestion #Minimum 100 words accepted#

Using email marketing for non profit organization, oxfam used HTML in the i...

oxfam used HTML in the its first email, video in the second, audio in the third. Evaluate the use of different email format for this type of message and consider the sequencing of

Define the media-frequency in advertisement, Q. Define the Media-Frequency ...

Q. Define the Media-Frequency in advertisement? Media-Frequency: Media-frequency demotes to average number of times the audience is exposed to media-vehicle in a specific per

Effect on media in aspect of advertising, Q. Effect on Media in aspect of a...

Q. Effect on Media in aspect of advertising? All kinds of media viz magazines, T.V, newspaper, earn a lots of revenue from advertisement. A newspaper is sold for one rupee mere

How management recognize social responsibility, Question 1: How and to ...

Question 1: How and to what extent should management recognize social responsibility extending beyond the boundaries of the organization. Question 2: Public Relations (

Importance of marketing to the firm, Importance of marketing to the firm: ...

Importance of marketing to the firm: Marketing plays an important role for the well being of a firm. This is evident from the following words of the Peter F. Ducker, "Marketing

Ways to position the brand, The ways to position the brand are: Use si...

The ways to position the brand are: Use situations: the marketer can identify use situations for his brand or the product and analyze customer perception of existing competit

Illustrate about the demand based pricing, Illustrate about the Demand Base...

Illustrate about the Demand Based Pricing At times, prices are determined by the demand for product. Under this method, without paying much attention to cost and competitor's p

Patent, It is a legal document which ensuring exclusive rights to a procedu...

It is a legal document which ensuring exclusive rights to a procedure or product using a unique technological or structural innovation.

Explain product communication strategies, Question 1: (i) If a local ...

Question 1: (i) If a local firm wishes to grow internationally, describe the alternative strategies available? (ii) What are the major advantages and disadvantages of each

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd