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Marketing planning:
Through strategic planning, the company decides what it wants to do with each business unit. Marketing planning involves deciding on planning marketing strategic that will help the company attain its overall strategic objectives. A detailed marketing plan is needed for the each business, product or brand. What does a marketing plan look like? Our discussion focused on the product or brand plans. Plan begins with an executive summary, which quickly over views major assessments, goals, and recommendations. The main section of the plan presents a detailed analysis of the current marketing situation, as well as potential threats and opportunities. It next stages major objectives for the brands and an objective outlines the specific of a marketing strategy for achieving them. A marketing strategy is the marketing logic by which the company hopes to achieve it marketing objectives. It consists of the specific strategies for target markets, positioning, the marketing mix, and marketing expenditure levels. In this section, the planners explain how each strategy responds to the marketing plan lay out an action program for implementing the marketing strategy, along with the details of a supporting marketing budget. The last action outlines the controls that will be used to monitor progress and take corrective action.
Describe the important roles participants of a distribution channels. Participants in the Channel: There are two kinds of participants into the channel. The first partici
What are the needs of marketing and customers? Marketing surrounded through customer needs: Marketing starts along with the customer requirements and needs. Such are turned with
Characteristic of Marketing Planning: 1. marketing planning is a formal and syatematic approach towards planning of all marketing activites product positioning price setting di
Explain about Business Marketing. When customer is the focus of all activities marketer has not to search customer to seek response to his products. Customer group is decided f
Product policies: Product policies are the general rules set up by the management itself in the marketing product decisions. Products of a firm are the backbone with which p
Explain Henry Assael Model of buying decision behavior .
Explain the Marketing Communications Mix Marketing communications mix comprises a set of tools (disciplines) which can be used in various combinations and different degrees of
Product Line Pricing : Whenever a firm markets a variety of products grouped into appropriate product lines, a particular possibility in pricing arises. As the product in a part
Question 1: "Various factors have created a need for businesses to move from a Traditional Marketing approach to a Relationship Marketing one." (a) Describe this statement.
how to do market segmentation
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