Marketing planning, Marketing Management

Assignment Help:

Marketing planning:

Through strategic planning, the company decides what it wants to do with each business unit. Marketing planning involves deciding on planning marketing strategic that will help the company attain its overall strategic objectives. A detailed marketing plan is needed for the each business, product or brand. What does a marketing plan look like? Our discussion focused on the product or brand plans. Plan begins with an executive summary, which quickly over views major assessments, goals, and recommendations. The main section of the plan presents a detailed analysis of the current marketing situation, as well as potential threats and opportunities. It next stages major objectives for the brands and an objective outlines the specific of a marketing strategy for achieving them. A marketing strategy is the marketing logic by which the company hopes to achieve it marketing objectives. It consists of the specific strategies for target markets, positioning, the marketing mix, and marketing expenditure levels. In this section, the planners explain how each strategy responds to the marketing plan lay out an action program for implementing the marketing strategy, along with the details of a supporting marketing budget. The last action outlines the controls that will be used to monitor progress and take corrective action.


Related Discussions:- Marketing planning

Explain elements of marketing strategy, Question: (a) "The purpose of a...

Question: (a) "The purpose of a company is to create a customer ... The only profit centre is the customer". In light of the statement define customers and explain the importa

Competitiveadvantages, importance of Balancing Customer and Competitor Orie...

importance of Balancing Customer and Competitor Orientations

Explain the demographic environment, Explain the Demographic Environment. ...

Explain the Demographic Environment. Demographic Environment: Demographic Environment is the study of human population in terms of density, size, location, sex, age, race

Derivative Differentiation, The derivative of a function is an important to...

The derivative of a function is an important tool in mathematics. The motion of derivative was introduced to solve problems of Physics concerning motion of an object. The velocity

Marketing system affected by company strategy, How is the marketing system ...

How is the marketing system affected by company strategy? Marketing System influences company strategy: Marketing has its own sub system that interacts along with each ot

(a+b)2 formula, can anybody tell me where (a+b)2 is applicable in real worl...

can anybody tell me where (a+b)2 is applicable in real world

Motion problem, Kali left school and traveled toward her friend''s house at...

Kali left school and traveled toward her friend''s house at an average speed of 40 km/h. Matt left one hour later and traveled in the opposite direction with an average speed of 50

Shoppers -Caselet 1, How should Shoppers? Stop develop its demand forecasts...

How should Shoppers? Stop develop its demand forecasts?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd