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Marketing planning:
Through strategic planning, the company decides what it wants to do with each business unit. Marketing planning involves deciding on planning marketing strategic that will help the company attain its overall strategic objectives. A detailed marketing plan is needed for the each business, product or brand. What does a marketing plan look like? Our discussion focused on the product or brand plans. Plan begins with an executive summary, which quickly over views major assessments, goals, and recommendations. The main section of the plan presents a detailed analysis of the current marketing situation, as well as potential threats and opportunities. It next stages major objectives for the brands and an objective outlines the specific of a marketing strategy for achieving them. A marketing strategy is the marketing logic by which the company hopes to achieve it marketing objectives. It consists of the specific strategies for target markets, positioning, the marketing mix, and marketing expenditure levels. In this section, the planners explain how each strategy responds to the marketing plan lay out an action program for implementing the marketing strategy, along with the details of a supporting marketing budget. The last action outlines the controls that will be used to monitor progress and take corrective action.
What is Marketing Audit, Marketing Audit is periodical assessment of marketing performance of a product. It is done with specific objectives in order to create awareness and improv
Marketing Research Marketing research, one of the components of an information system, include collecting information relevant to a particular marketing problem faci
considering the concept of product life cycle, where would you put video games in their life cycle?
"consumer mind is a block box" -discuss
Store layout The word store layout refers to: How store fixtures and display gondolas are positioned within the store The size of the store fixtures and display gondolas
pest analysis of any sbu
full detail since it is assignment
Screen the communication objective of your campaign
Q. Illustrations - element of print-ad-copy? Illustrations:- It is the optical elements of print-ad-copy. It perhaps in the form of attractive photo of the cartoons, pictures
What are the effectual needs to be target a market segment? To be an effectual target a market segment should be: i. Identification: Marketers must be able to identify the
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