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Marketing planning:
Through strategic planning, the company decides what it wants to do with each business unit. Marketing planning involves deciding on planning marketing strategic that will help the company attain its overall strategic objectives. A detailed marketing plan is needed for the each business, product or brand. What does a marketing plan look like? Our discussion focused on the product or brand plans. Plan begins with an executive summary, which quickly over views major assessments, goals, and recommendations. The main section of the plan presents a detailed analysis of the current marketing situation, as well as potential threats and opportunities. It next stages major objectives for the brands and an objective outlines the specific of a marketing strategy for achieving them. A marketing strategy is the marketing logic by which the company hopes to achieve it marketing objectives. It consists of the specific strategies for target markets, positioning, the marketing mix, and marketing expenditure levels. In this section, the planners explain how each strategy responds to the marketing plan lay out an action program for implementing the marketing strategy, along with the details of a supporting marketing budget. The last action outlines the controls that will be used to monitor progress and take corrective action.
Draw the typical profiles of shoppers stop customers segments
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Mauritius is an open economy. The recent global financial crisis, world climatic changes impacting on food prices, and the strong demand from the BRIC(Brazil, Russia, India, and Ch
its relation with plc
What are the scopes of Marketing Research? Scope of Marketing Research: Marketing research covers various aspects of marketing of goods, services and concepts. There are
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Features of Marketing Information System: 1. Data are regularly collected. They are contionously updated as environmental conditions change. 2. The data are converted into
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