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Marketing planning:
Through strategic planning, the company decides what it wants to do with each business unit. Marketing planning involves deciding on planning marketing strategic that will help the company attain its overall strategic objectives. A detailed marketing plan is needed for the each business, product or brand. What does a marketing plan look like? Our discussion focused on the product or brand plans. Plan begins with an executive summary, which quickly over views major assessments, goals, and recommendations. The main section of the plan presents a detailed analysis of the current marketing situation, as well as potential threats and opportunities. It next stages major objectives for the brands and an objective outlines the specific of a marketing strategy for achieving them. A marketing strategy is the marketing logic by which the company hopes to achieve it marketing objectives. It consists of the specific strategies for target markets, positioning, the marketing mix, and marketing expenditure levels. In this section, the planners explain how each strategy responds to the marketing plan lay out an action program for implementing the marketing strategy, along with the details of a supporting marketing budget. The last action outlines the controls that will be used to monitor progress and take corrective action.
list out secondary sources of information while pursuing market research.
types of corporate branding?
How is Web Marketing worked on internet? To do the business upon the internet organizations makes an effective website, place the advertisement (ads) and promote that online, m
The ways to position the brand are: Use situations: the marketer can identify use situations for his brand or the product and analyze customer perception of existing competit
how should shopper stop develop its demand forecast
Advantages to producers 1. Easy to advertise: when the product or producers of an enterprise are marked with a particular brand, it makes very easy for the enterprise
USES OF 7PS IN INDUSTRIES
Determine the Cost Based Pricing Under this method, price of product is fixed by adding the amount of desired profit margin to the cost of product. If a specific soap costs the
How is market participation extended? Market participation extenuation: Those who choose to license ought to maintain the options open for extending market participation.
Tata Motors recently introduced the nano,the world''s least expensive car for the indian market.Can Tata succeed in targeting both the very low end of the auto market as well as th
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