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QUESTION 1
Define and describe TWO elements of the Marketing Mix and discuss how each one would influence marketing decisions for a sportswear manufacturer. Use examples to illustrate your answer.
QUESTION 2
You work as a Marketing Executive for a fast food retailer. Advise the Managing Director on what are the steps and considerations in devising an appropriate marketing plan for the business.
Specific Policies : Contracts for export of capital goods or projects for construction works and for rendering services abroad are insured by ECGC on a case to case basis under sp
Post-shipment Export Credit Guarantee and Export Finance Guarantee : Past-shipment finance given to exporters by banks through purchase, negotiation or discount of export bills or
the relationship between customer interest and company interest
Marine Insurance Contract : Article 3 of the Indian Marine Insurance Act, 1963 defines marine insurance contract as "It is an agreement whereby the insurer undertakes to indemnify
Prohibition of Export : Export of all goods either directly or indirectly to any place outside India other than Nepal and Bhutan is prohibited unless the exporter furnishes to the
FRUSTRATION OF CONTRACTS : There can be several factors beyond the control of the parties to a contract which makes the performance of contractual obligations impossible. Example
Understanding the Nature of the Problem : The next step in defining the problem is to understand its origin and nature clearly. The best way of understanding the problem is to disc
Q. Explain about Sensory memory? Memory ranges in duration on a range from extremely short to very long term. Sensory memory comprises storage of stimuli that one mightn't ac
Problem 1 While developing an advertisement, some theories are useful. Discuss the two theories to design an advertisement. Hierarchy of effects theory Means end theor
Literature Study i) Overview of the organization: First paragraph in this chapter contains the areas of related literature reviewed and outline of the presentation of this l
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