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QUESTION 1
Define and describe TWO elements of the Marketing Mix and discuss how each one would influence marketing decisions for a sportswear manufacturer. Use examples to illustrate your answer.
QUESTION 2
You work as a Marketing Executive for a fast food retailer. Advise the Managing Director on what are the steps and considerations in devising an appropriate marketing plan for the business.
Exemption under Bond under Rule 13: The procedure under this Rule is similar to the one under Rule 12, except that under this Rule appropriate bond is to be executed. Under t
Purchase Discount of Foreign Bills : Purchase or discount facilities in respect of export bills drawn under confirmed export contracts are generally granted to exporters who enjoy
Q. Explain Black box model of consumer behaviour? ENVIRONMENTAL FACTORS BUYER'S BLACK BOX BUYER'S RESPONSE Marketi
Q. Define Post-purchase evaluation? Post-purchase evaluation - Cognitive Dissonance The final phase is the post-purchase estimation of the decision. It is general for custom
Free Exports: All goods may be exported without any restriction except to the extent such exports are regulated by the Negative List of Exports or any other provision of this poli
is control and strengh is same in order to do the marketing plan ?.
Q. Internal and External influences? Internal influences Consumer behaviour is influenced by- personality, psychographics (lifestyle), demographics, motivation, knowledge,
Q. What do you mean by Trait theory? Trait theory is a main departure from the qualitative or subjective approach to personality measurement. It postulates that persons possess
briefly outline the differencies between marketing evolution and marketing philosophies
Procedure to obtain Export Licence : An application for grant of export licence in respect of items mentioned in the EXIM policy may be made in the prescribed form to the Director
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