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Explain the main advantage of pricing skimming strategy. Pricing skimming strategy is definitely a cautious strategy that is more financial then commercial. Their main advantag
Marketing Myopia This is a phenomenon experienced when an organization becomes so involved in the actual procedure of selling its product that it loses sight of the true nature
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing.
The physical attributes of a product constitute a tangible product.
Problem 1: Assume that you are the manager of front-line customer-service employees in a tourism/hospitality organisation. From this perspective, elaborate on the strategies t
To play a certain lottery, a person has to correctly select 6 out of 53 numbers, paying $1 for each six-number selection. If the six numbers picked are the same as the ones drawn
#“Consumer mind is a Black Box” –Discussquestion..
Question 1: One of the main components of Food and Beverage Management is effective supervision. (i) With relevant examples from the industry, explain the term effective
What is marketing transaction? A marketing transaction is one in that the buyer and the seller, not individual of the nature of the product, skill mutual satisfaction the selle
Characteristics of the promotional types: Factor Advertising Publicity Personal selling Sales promotion Audien
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