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Advantage of the direct marketing: 1. Focued approach: it is possible to identify a very specifc target using direct marketing techniques. This makes it a very useful
I need help in answering questions 4 a & 4b. Q4a : 400 words Q4b :400 words Please provide 3 references, (APA format) My TB is Marketing Management by Philip Kotler & Kevin Kell
Enumerate about the Non-durable Goods Non-durable goods are products which are normally consumed in one go or last for a few uses. Illustrations of such products are soap, s
QUESTION 1 (a) Explain the stages involved in the Product Life Cycle concept and their relevance in marketing decision making. You may use any product/service as an example to
Question 1: Consider that you are the manager of front-line customer-service employees in a tourism/hospitality organisation. From this perspective, elaborate on the strategie
Question: "A number of external influences affect consumer behaviour and purchase decision processes". In the light of the above statement, a) Discuss how social class a
How the marketers use demographic. geographic, psychographic, buying behavior to help to satisfy customers?
Illustration of 3C of Marketing Triangle
Discuss the basic steps involved in management of the organization''s sales force:setting sales force objectives
describe five challenes affecting markerters in 21st centuary
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