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Open 'Cover: Open Cover is an insurance arrangement designed specifically to the need of those firms which have substantial import/export turnover and frequent transactions. Such
Explain about the Line Extension. Line Extension: Line extension considers additions to an existing product line of a company within a specified category to fill out the
State the relationship marketing principles Numerous organisations use relationship marketing principles, manifest in the form of customer relationship marketing or loyalty mar
PEST ANALYSIS IN AN ENGINEERING FIRM
Explain the Demographic Environment. Demographic Environment: Demographic Environment is the study of human population in terms of density, size, location, sex, age, race
Micro environment: Micro environment refers to the company's immediate environment, those environment factors that are in its proximity. These factors influence the company's non
How internet is beneficial for marketing communication The Internet is a distribution channel and communication medium which enables consumers and organisations to communicate
Question 1: i). Use appropriate examples to describe and elaborate on the "Functions of advertising". ii) There are different types of advertising like Retail Advertising,
what is competitor analysis
The Intercontinental Hotels Group (IHG) has over 4,000 hotels worldwide. IHG owns Holiday Inn (a medium-price hotel chain), Holiday Inn Express (a budget chain), Candlewood Suites
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