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What is the meaning of product concept? Meaning: Production concept is the philosophy which consumers will favor products which are available and highly affordable and whi
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Describe the role for marketing communications It leads to a new form of and role for marketing communications, and to a vision that an organisation's entire marketing communic
What is licensing in foreign marketing? Licensing: Licensing is explained as “the method of foreign operation whereby a firm within one country agrees to permit a company
Q. Explain the objectives of a firm seek in pricing? OR Described the various pricing objectives Ans.: A business firm has a nu
Question: Medical care facilities are free in the Government hospitals. However several private clinics exist in Mauritius. Clinic Darne is one of them. It is situated in the p
Forms Of Direct Marketing\Channels For Direct Marketing: direct marketers can use a number of channels for reaching prospects and customers. These include face to face selling dir
State the Nature of Product - Choice of distribution channel Nature of the product considerably affects choice of channel of distribution. In case product is of technical n
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How many key elements are comprised in green marketing? Definition of green marketing has three key elements: a) This is a subset of the overall marketing activity. b) Th
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