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one primary segmets and two secondary segments
various approaches followed by FMCG companies in test marketing
analyse the product portfolio using the Boston Consulting group matrix and the General Electric grid.
What are affective measures of customer satisfaction? Affective Measures of Customer Satisfaction Measurement: A consumer’s attitude as liking or disliking towards a produ
Evaluate the case made in the article for ‘the third leg in the strategy “tripod”’, with particular reference to the effectiveness of the four cases offered in supporting the centr
discuss the four functions of marketing management analysis, planning, implementation and control
WHAT ARE THE PRODUCT MIX OF LG COMPANY IN REFRIGIRATOR
SWOT Analysis is a strategic planning method used to assess the internal & external environment in which a company operates and competes. Internal environmental factors are classif
Ask a managing director of a large company made the following statement: "to be successful in business, all you need is a customer. you don''t need any of those tight little academ
Question: "The world is changing dramatically with the internet becoming increasingly the panacea for all things that touch the customer and the customer-facing processes. H
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