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approaches followed by FMCG in test marketing
Effect on Product-Quality: - Advertising promotes competition as well as every advertiser wants to succeed in this competition. Advertiser recognizes that for long term success in
Describe in detail about Sales promotion This refers to short-term and temporary incentives to purchase or induce trials of new goods. Tool includes contests, games, gifts, tr
How many types of modules are included in Market Implementation Evaluation and Controlling? The five modules of MIEV or Market Implementation, Evaluation and Controlling are
Factor affecting choice of channel of the distribution: the best channel distribution is one of that works best in n the selected by the company. The channel chosen should achieve
how can we calculate pricing
Disadvantages of the direct marketing: May be seen as competing with existing intermedaies: may upset marketing intermediaries as sales through the direct marketing may be ta
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Positioning: Meaning and definitions: positioning is a platform for the brand. It facilitates the brand of to get the target consumer. Positioning is the act of fixing the lo
Question : a) Show and describe the cultural and social factors that can influence buyers' decisions. b) In a buying center purchasing process, which buying center particip
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