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Marketing Myopia
This is a phenomenon experienced when an organization becomes so involved in the actual procedure of selling its product that it loses sight of the true nature and purpose of the product itself. When an organization focuses more on selling a product than on the product itself, an outstanding opportunity for competitors to steal market share is developed.
1.Considering the concept of product life cycle, where would you put video games in their life cycle?
Contents of marketing plans or structure of marketing plans 1. Executive summary and table of contents: the marketing plans should open with a brief summary of the plan
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identify and briefly describe four trends in the macro /market environment
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