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Marketing Myopia
This is a phenomenon experienced when an organization becomes so involved in the actual procedure of selling its product that it loses sight of the true nature and purpose of the product itself. When an organization focuses more on selling a product than on the product itself, an outstanding opportunity for competitors to steal market share is developed.
concepts and different core of marketing
Q. Explain about Return on Investment? Return on Investment: - Return on investment method is completely different method from other methods. This process consider advertisin
I WANT TO KNOW THE ORGANIZATION FOLLOWS 7p''s concept
Producer Price Index This is a measure of the prices of all goods produced in the United States. Unlike the CPI, the PPI is comprehensive and includes all goods produced exclud
A World of Marketing Communications All organisations - small and large, commercial, government, charities, educational and other not-for-profit organisations - need to communi
Explain about the Use Associated Segmentation. Use Associated Segmentation: An extremely effective and popular form of segmentation categories consumers in conditions of
is product a yype of service
Companies are forced to follow sales orientation because the results are measured in short term and incentives are based on short term achievements. This leads to a high level of r
Any lady outfit looks great if it is designed with style and fits well. To take that outfit up a notch just adds accessories such as, amongst others, jewellery, handbags, scarves a
Discuss about Sales Promotion in shortly. Meaning of Sales Promotion: Sales promotion comprises several communications activities which try to offer added value or incent
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