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differentiate the three types of buying situations during the purchase decision
when it comes to selling, personal selling is vital. most sales people fail due to lack of customer knowledge and proper preparation before
CONSUMER MIND IS A BLACK BOX
the implementation of the marketing mix
Role of source help the organization in following manner: 1) Source communication the communication to the target audience. He is the person who starts the communication proces
Describe in detail about the Nature of Market There are several aspects of market which determine choice of channel of distribution. Say for instance, where number of buyers
own example of participants in the business buying process
Illustrate the Strategy of Position On Usage? Position on Usage: Position on usage strategy is related to benefit positioning several products are sold onto origin of the
explain the varius approaches that are followed by f m c g companies in test marketing
Objectives of measuring advertising: some advertisers do not bother to measure advertising effectiveness. They expect that the sales will ultimately increases by the reason of adv
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