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Question: When the customer pays for a product or service, it is assumed that the product will work correctly or that the service received is as promised. Ideally, the customer
One stage channel of distribution In this case, there is one middleman i.e., retailer. Manufacturers sell their goods to retailers who in turn sell it to the consumers. T
Demonstrate your understanding of the principles of marketing by illustrating the motivation behind energy drink consumers.
how do I incorporate GE matrix to the palm oil production?
#quest explain the ansoff product or makerting mix and its revance in makerting.
Q. Described briefly the steps in buying decision process. Ans.: The marketing scholars have developed a "stage model" of the buying process. The consumer passes via 5 stag
Identify and briefly describe the criteria you would use to help establish whether a variable is useful as a segmentation base.
What are demands, wants and desires and how do you link these to the marketing process?
Problem 1: Using examples and illustrations, elaborate on the stages of business buying process and its influences. Problem 2: (i). Describe the distribution channel.
Importance of the pricing: Pricing is one of the important elements of the marketing mix, but lately, it has come to occupy the centre stage in the marketing wars. The reasons
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