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Question 1: Market segmentation is the process of identifying groups of customers that tend to share similar patterns of behaviour. Using examples, for organisations of your
Question 1: The term "Below the Line Media" refers to the non-commission paying advertising media like direct mail, sales literature, point of sale display material, exhibition
Question 1: (a) Discuss Freudian Theory of Personality and its application to the understanding of consumer behaviour. (b) For the following personality market segments, desc
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Q. Define the Size of Ad-Budget? Size of Ad-Budget : If amount of advertisement budget is more at that time costly media like national dailies, television and popular magazine
Question 1: You have been approached by a firm of your choice. You are to provide advice on its marketing planning. Write a report that includes: a. an evaluation of its cu
Macro environment: macro environment refers to those factors, which are not concerned to the immediate environment. These factors are external to the company and are quite uncomfo
Question: A facet model has been derived for an effective advertising. It consists of six modes namely Perception, Cognition, Affective, Association, Persuasion and Behaviour.
Explain the key function of marketing communication Many organisations have evolved without marketing being recognised as a key function, let alone as a core philosophy. There
What is Line Filling in Product Line? Line Filling: A product line can also be length though adding more items into present product range there are a few reasons for li
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