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Marketing mix communication
Organisations now accept that tools of the promotional mix are not the only way in which brands communicate. All parts of the marketing mix communicate. Behaviour of employees and the performance of products, the actions of competitors - all serve to influence the way in which every customer perceives a brand. Corporate branding is now recognised as an integral part of overall communication effort. Corporate reputation and actions undertaken by organisations are perceived not only in terms of brand values and profits but also in terms of their ethics and impact that organisations have on the environment.
Question 1: (a) Illustrate how personal selling and direct marketing can be used to enhance the relationship with customers. (b) Critically evaluate the use of controversi
considering the concept of product life cycle, where would you put video games in their life cycle?
¨ Enclosed you will find our estimate of Well Water's most recent income statement and its current balance sheet. Please note that the asset values are estimated market value
What types of tools use in sales promotion scheme? Sales Promotion Schemes: 1. Price-off: A straight discount off the list price upon every case purchased throughout a
Identify all the environment factors that can affect the demand for consumer durables and assess the magnitude and direction for their impact
what are the inbound logistic,operation,out bound logistic in service industry
"consumer mind is a block box"-discuss
Sales and Marketing Management- It gives business owners or managers with required knowledge and skills they need for managing their business from a sales and marketing view.
CONSUMER MIND IS A BLACK BOX-DISCUSS
How should shopper''s stop develop its demand forecasts?
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