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Marketing mix communication
Organisations now accept that tools of the promotional mix are not the only way in which brands communicate. All parts of the marketing mix communicate. Behaviour of employees and the performance of products, the actions of competitors - all serve to influence the way in which every customer perceives a brand. Corporate branding is now recognised as an integral part of overall communication effort. Corporate reputation and actions undertaken by organisations are perceived not only in terms of brand values and profits but also in terms of their ethics and impact that organisations have on the environment.
promotion techinques
Deciding on the advertising budgets: How does a company know if it will be spending the right amount? If it spends too little, the effect will be negligible. If it spends too
Q. Order Issued by MRTP Commission Regarding Unfair Trade? Subsequent to making inquiry into unfair trade practices if commission finds that these trade practices are deceptive
Should pricing reflect the cost of making the product, by an economic value approach, or should prices reflect the perceived value of the product
Importance of the marketing in a Seller's or Buyer's market : A seller's market is one in which the demand for goods and in the services exceeds to the supply. In such a situati
Ask question #Minimum 100 words accept 1. Based on the segmentation variables discussed in the chapter, construct a profile for Vanilla Bicycle’s probable target market. ed#
How is building a brand in a business-to-business context different from doing so in the consumer market?
evaluate promotional strategies used by retailers
1. Issued 200,000 shares of $1 par value common stock for $10 per share. 2. Issued a $1,000,000 face value zero-coupon bond with a five-year maturity for $747,260 that is conver
Influence of environment: 1. Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the
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