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Marketing mix communication
Organisations now accept that tools of the promotional mix are not the only way in which brands communicate. All parts of the marketing mix communicate. Behaviour of employees and the performance of products, the actions of competitors - all serve to influence the way in which every customer perceives a brand. Corporate branding is now recognised as an integral part of overall communication effort. Corporate reputation and actions undertaken by organisations are perceived not only in terms of brand values and profits but also in terms of their ethics and impact that organisations have on the environment.
Give a success story of marketing a goods in which a supplier has been dependable.
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Should video game companies continue to alter their products to include other functions, such as e-mail
(a) Explain the main stages in the production of a 2-minute news item meant to be broadcast on TV. To explain the process, use the example of one of the subsequent events: (i
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