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Marketing mix communication
Organisations now accept that tools of the promotional mix are not the only way in which brands communicate. All parts of the marketing mix communicate. Behaviour of employees and the performance of products, the actions of competitors - all serve to influence the way in which every customer perceives a brand. Corporate branding is now recognised as an integral part of overall communication effort. Corporate reputation and actions undertaken by organisations are perceived not only in terms of brand values and profits but also in terms of their ethics and impact that organisations have on the environment.
What is Customer Research in scope of Marketing Research? Customer Research: Research type of this category includes investigation within the customer buying behaviour abo
Value proposition of Cadbury dairy milk?
marketerinvolvment
Q. Nature of Message in advertising? Nature of Message : If advertising note is informative in nature then newspaper will be suitable. If ad-message is to convince consumers t
State about the Measurement and evaluation Consumer market uses a variety of techniques to evaluate the effectiveness of communications. In organisation market, sales volume
WV8 is a large not for profit (NFP) public sector organisation responsible for organising the operation of publicly financed schools within its region. WV8 receives its income sole
considering the concept of product life cycle where would you put video games in thier life cycle
What is Concept Testing Strategy Development? Concept Testing: To estimate ideas properly. This may be essential to test product concepts testing is a phase in that a sma
What are the activities constitute the marketing mix Collectively, the activities constitute the marketing mix -4Ps, as McCarthy (1960) originally referred to them - and the fu
Question 1: (a) Microsoft Dynamics CRM system can be used to meet the needs of Customer Support and Product Support department. Explain the main modules in the Service sectio
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