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explain the various approaches better followed by smcg companies in test marketing?
What is the drawback of selling concept? Selling Concept : Drawback: Selling relies onto buyer’s manipulation. All the buyers can’t be manipulated and a buyer can’t be ma
How is penetration pricing strategy give cost advantage over innovating firm? In the case to outlook penetration pricing strategy is more commercial than financial. It is more
development and marketing core concepts
ZEZ Company is in the business of designing and printing bottle labels for soft drinks distributors. The company is, at present, facing very difficult times as recessionary economi
What is insurance in functions facilitating exchange in marketing? Insurance: A large number of risks are comprised in exchange of goods and services. It helps to cover s
Question 1: (a) Explain the rationale behind financial sector development and liberalisation in a developing economy like Mauritius. (b) Discuss the various policy and inst
Give examples of product line strategies.
Question 1: Identify a tourism/hospitality organisation's website and comment on its marketing potential. Question 2: As the marketing manager of a corporation, you are
Question 1: The extensive use of outdoor recreational attractions based in natural areas has resulted into increased negative environmental and social impacts. Using local e
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