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QUESTION a) "Increasingly, companies are using direct marketing to reach carefully targeted customers more efficiently and to build stronger, more personal, one-to-one relation
write a note on Importance & scope of marketing?
Explain about transportation within scope of marketing functions. Transportation: Modern organizations create on a huge scale to cater to the needs of customers scattered
Describe four trends in macro market environment in retail industry. Describe their impact in retail industry and highlight the implications in the industry
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the buying situation characterised by low consumer involvement but are significantly brand loyal are known as..
Objectives of the sales promotion: the major objectives of the sales promotion are: 1. To increase buying response at the customers level, 2. To increase t
What are the support activities? Support Activities: Support activities help primary activities through providing infrastructure which allows them to take place ongoing
Question 1: (a) Explain in thorough details what is advertising. (b) A standard definition of advertising is said to have five basic components. With particular reference
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