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New/Morden concept or product oriented concept of the marketing : Modern concept of marketing is a customer oriented concept. This concept is based on the assumption that a busi
What is the meaning of marketing concept? Meaning: Marketing concept means that the achievement of organizational goals based on determining the wants and needs of the tar
Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109
Markets The concepts of relationships and exchange lead to the concept of a market. A market is the set of real and potential purchaser of a product. 1). originally a "mark
What are the Advantages of Public Relations? Advantages of Public Relations are as illustrated below: a) This helps in building and having relations along with local comm
How is routinisation the reasons of distribution channels in economics system? Routinisation: Marketing agencies hang together into channel arrangements to give for the r
For 1980 through 1996 e total exports E of the us can be modeled by E=-0.131^3 +5.033t^2-23.2t+233 where t is the number of years since 1980 in what year were the total exports abo
What are the factors to determine the consumer behaviour? Consumer Buying Dynamic or Determinants of Consumer Behaviour: There are four factors which determine the consum
Explain about the increased profitability in e-commerce. Increased Profitability: a. The direct cost to sale for an order taken through a web site is lower as compared to
Factors affecting the life cycle of a product: there are many factors that affect the life cycle of a product. Statement of Joe Dean is very important in this regard. He said, "th
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