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Punch Products (PP) is a regional producer of soft drinks and sells mainly in the states of Kansas, Oklahoma, and Texas. Three years ago, in 2009, it made the decision to diversify
what is international marketing
What are Marketing-Service Agencies? Marketing-service agencies: Advertising agencies, marketing research firms, marketing consulting firms and other service providers w
what is branding??? and hoe m,any types of branding we can do???
Market segmentation producer or how to segment the market: 1. Survey stage: this is divided into two parts, (1) focus group discussions and in depth interviews with a v
discovery
Q. Selection of an advertising agency by Rates Charged? Rates Charged :- The rates offered by the advertising agency must be quite responsible. These rates must suits the pock
Ambush Marketing is a purposeful attempt by a business or brand to relate itself with an occasion (often a sporting event) so as to gain some of the advantages related with being
Explain the strategic decision regarding packaging. Packaging Strategies: To control the packaging of product executives should make the given strategic decisions as given
Mauritius is an open economy. The recent global financial crisis, world climatic changes impacting on food prices, and the strong demand from the BRIC(Brazil, Russia, India, and Ch
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