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Types of Brands According to ownership: on the basis of the ownership, brand may of two types: Manufacturer brand: when brand is named after the name of the manufacturer
What is test marketing and various approaches followed by FMCG companies
Customer Relationship Management Customer relationship management (CRM) has been described narrowly as a customer database management activity. Customer relationship manage
Q. Nature of Target Market. a) Size of market Small- Personal Selling Large- Advertising b) Location as well as Concentration of Customer. Concentration of the Cust
Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary. Usually a local distributor is required. What are some of t
Various approaches by FMCG companies ..
QUESTION a) "Increasingly, companies are using direct marketing to reach carefully targeted customers more efficiently and to build stronger, more personal, one-to-one relation
Reason for the growth of packaging: 1. Self service: an increasing, numbers of products are sold on a self service basis. In an average supermarket, which stocks 15000
Market Ef ficiency Market efficient is a market in which the prices of the assets or privacies fully reflect all available information. When new information comes wh
Explain about the Marketing Information System. As demonstrated in the given figure: Figure: Marketing Information System Marketing information System means the
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