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Factors affecting marketing planning: a large number of factors affect the long term marketing planning. These factors can be grouped under four categories: Internal factors:
What are the effectual needs to be target a market segment? To be an effectual target a market segment should be: i. Identification: Marketers must be able to identify the
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
Describe about the direct marketing In 1990s direct marketing became a more prominent tool in mix as technology had enabled a form of communication by appealing personally and
Question 1: Leading edge companies are driving to increase profits from high yield customers. They aim to acquire and retain profitable customers and get them to spend more. Th
"How has your iPhone changed your career?" Please respond to the following: Identify two (2) technological innovations that have changed the fundamental manner in which companies
Explain Henry Assael Model of buying decision behaviour along with the diagramn..
Features of Marketing Information System: 1. Data are regularly collected. They are contionously updated as environmental conditions change. 2. The data are converted into
explain creative selling and its advantages
PEST ANALYSIS IN AN ENGINEERING FIRM
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