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Product Line Pricing : Whenever a firm markets a variety of products grouped into appropriate product lines, a particular possibility in pricing arises. As the product in a part
State the Types of channels of distribution Generally we don't buy goods directly from the producers. Producers/manufacturers usually use services of one or more middlemen to s
What is the relationship marketing? Relationship Marketing: Increasingly, a key objective of marketing is to develop deep, lasting relationships along with all people or o
Question 1: It is commonly said that political risks are among the most important ones to consider when a firm is considering to commit itself to invest in a foreign country. F
Question 1: (a) Globalisation requires new knowledge coordinating structure. Explain and use relevant examples to illustrate your answer. (b) Consider the various competenc
What is the holistic marketing concept? The Holistic Marketing Concept: An entire set of forces which appeared in the final decade call for new business and marketing practic
AThe rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled when a num
What are the roles of peoples who participating in the purchase decision procedure? The roles of peoples who participating in the purchase decision procedure is as follows:
Question 1: (a) Discuss any five factors that need to be considered when drafting an offer. (b) Once the offer has been drafted, what could be done to make that offer more
Discuss in detail the different Decisions concerning product mix and product line? Product Mix: The first task of Marketing Manager is to response the question. What type
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