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Tools to study of the buyer behaviour It is important for the marketer to regularity study of the buying behaviour. Different tools available to h mot her are: 1. Sur
What are the Convenience Goods? Convenience Goods: These are inexpensive items that purchase requires very few efforts on the part of the consumer. The shopping list of p
how we can compare our product with other company''s product in BCG matrix
Define the company in microenvironment. The Company: The Company while designing marketing plans, marketing management should take other company groups, as like top manage
I will provide a cases from the media that have ethical implications. Please prepare a ppt presentation that: a) describes the issue/story (Clearly identify which case you ar
with the aid of a diagram discuss the key issues of export MARKETING strategy and export performance
Effect of Discounting Prices Another significant function of a marketing manager is to find any discounting of prices of the goods and services of a business. Every business di
Explain the term- Market exchanges Market exchanges (Bagozzi, 1978; Houston and Gassenheimer, 1987) are transactions which occur independently of any previous or subsequent exc
What is cross selling possibilities by retaining customers of a firm? Cross Selling Possibilities: A normal customer can be a potential customer for the firm’s other produ
consumermind is a black box - discuss.
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