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Explain, with examples, the idea of a variable pricing policy. Variable pricing includes adjusting prices to increase demand in off-peak periods in the hope of stimulating dema
What is Demographic Segmentation? Demographic Segmentation: This characteristic as like age, sex, income, marital status, occupation as well as education are most frequen
Question 1: Evaluate the concept of the "product life cycle" (PLC) as a strategic management tool. Use examples to show how components of the marketing mix alter and change in
what is right to safety
(a) Explain with example the concept of anatomy of a product. (b) Differentiate between a brand mark and a brand name. (c) Draw an appropriate diagram to illustrate the impor
what are the problems with green marketing? And what are there remedies?
Q. Nature of Target Market. a) Size of market Small- Personal Selling Large- Advertising b) Location as well as Concentration of Customer. Concentration of the Cust
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State the Methods of price fixation Methods of fixing price can be broadly divided into the subsequent categories. 1. Cost based pricing 2. Competition based pricing 3
The Company President has asked your 'event planning group' to prepare a report and presentation on a possible 4 day 'get-away' for the company's TOP GUN sales leaders as of Decemb
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