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You are the Marketing Consultant working for a client in ANY ONE of the following firms: a soft drink manufacturer, a mobile telephone service provider, a bank, or a retail oper
One stage channel of distribution In this case, there is one middleman i.e., retailer. Manufacturers sell their goods to retailers who in turn sell it to the consumers. T
what''s Challenges in Implementing E-CRM?
1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
explain the various approaches better followed by smcg companies in test marketing?
what are advantages and disadvantages of five maketing philosophies
Deciding on the advertising budgets: How does a company know if it will be spending the right amount? If it spends too little, the effect will be negligible. If it spends too
Question 1: A questionnaire is an important tool for getting information from respondents. Questionnaire should thus be properly designed to meet research objectives. (a)
a marketing plan is as good as its implementation discuss
State the Nature of Product - Choice of distribution channel Nature of the product considerably affects choice of channel of distribution. In case product is of technical n
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