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under positioning
Explain the stages in the Product Life Cycle with examples.
Illustrate the term Image Pricing? Image Pricing: It is a variant of premium pricing as the objective is the similar to signal quality to uninformed buyers and utilize th
how to write a channel design decision: intensive, selective and exclusive
list out the secondary sources of information while pursuing market research?
Definition of product according to William J. Stanton "Product is a set of intangible and tangible attributes including packaging, price, colour, manufacturer' s prestige, reta
describe five challenes affecting markerters in 21st centuary
Difficulties in Evaluation advertising effectiveness There are several difficulties and hindrances in the evaluation of advertisement -effectiveness. The major difficulties are
Types of Brands According to ownership: on the basis of the ownership, brand may of two types: Manufacturer brand: when brand is named after the name of the manufacturer
sir, i want to creative assignments based on models of consumer behaviour
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