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Determination process: Estimating the demand for the product: the first step in determining the price of a new product is to estimate the anticipated demand of the product. H
explain the various approaches that are followed by FMCG companies in test marketing?
Q-2 Explain Henry Assael Model of buying decision behaviour along with the diagram”.
Question 1: Determine the role of market segmentation in effective marketing. Identify and briefly describe the criteria that you would use to help establish whether a variable
What is Idea Generation Strategy Development? Idea Generation: Even though some companies get their concepts almost by change. Firms which are trying to control their product m
Question : (a) Explain the term service encounter. (b) With reference to examples of services, discuss the three levels of customer contact services. (c) One tre
Determine the flexibility of advertising tool Flexibility of this tool is good since it can be used to communicate with a national audience or a particular specialised segment.
Problem: Movements Versus Shifts For each of the following statements, determine whether there has been a change in supply or change in quantity supplied. Draw a demand and supp
Question: You have been asked to attend a Design Workshop, of 200 people, to discuss the main importance of conventional advertising mediums. Being a student of Creative Advert
What are the activities constitute the marketing mix Collectively, the activities constitute the marketing mix -4Ps, as McCarthy (1960) originally referred to them - and the fu
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