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Explain about the cultural factor in the consumer behaviour. Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.
Positioning strategies: 1. Attribute positioning: a company positions itself on an attribute, such as the size or the number of years in existence. Disneyland can adver
What is the meaning of selling concept? Meaning: Selling concept declares that consumers will not buy adequate of the organization’s products unless the organization unde
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identifing brand personality in consumers mind
#questionConsider Porter''s value chain and the holistic marketing model what implications do they have for marketing planning?
Forester's Country Markets is a well-known grocery chain based in a large Midwestern city. At one of Forester's distribution warehouses a key problem has been proper stocking of s
1. Sam is a shift leader in the area of a plant that produces extruded plastic parts. Sam's supervisor has asked Sam to reduce the average changeover time on his shift from 10 minu
What are various types of pricing strategies? Adopted by the company. Currently we will discuss the various types of pricing strategies within detail are specified here by poin
What is the wording of the Hawkins Best and Coneef about consumer behaviour? In words of the Hawkins Best and Coneef as, “The field of consumer behaviour is the learning of i
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