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What necessitated the replacement of traditional advertising with positioning
explain Henry Assael Model of buying decision behaviour along with diagram
differences between selling and marketting
Value proposition of Cadbury dairy milk?
What is Value Pricing Strategy? Value Pricing Strategy: Value pricing is a customer based pricing process that is an outgrowth of the multi-attribute product concept. By
Demonstrate your understanding of the principles of marketing by illustrating the motivation behind energy drink consumers.
How is Marketing Customer Focused? It is the Nature of Marketing. Marketing tends to assure and delight customer. The functions of marketing should be directed and focused at t
explain the various approaches better followed by smcg companies in test marketing?
Old concept or product oriented concept of the marketing: There is the classical concept of marketing. According to this concept, marketing is a part of the production process
Intensity of the distribution (market coverage): The nature and intensity of the competition in the industry will determine the distribution pattern adopted by a firm. Some
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