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explain the various approaches that are followed by FMCG companies in test marketing.
What is the role and status of sociality in the consumer behaviour? Social: This comprises family and their status and role. 1. Family: It also affect the buying behavi
Considering the concept of product life cycle, where would you put video games in their life cycle
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A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl
explain Henry Assael Model of buying decision behaviour along with diagram
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various approaches that are followed by fast moving consumer goods companies in test marketing
describe management skills
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