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Describe the concept of market segmentation, targeting and positioning (STP''s) with a typical example of either a product or an organization you are familiar with.
What is position on product features? Position on Product Features: Product may be positioned upon basis of its features onto advertisement might effort to position the p
Characteristics of the consumer behaviour: Consumer behaviour or buyer behaviour is the process by which individuals decide whether, what, when, from whom, where and how muc
Explain the various approaches that are followed by FMCG COMPANIES IN TEST MARKETING
Marketing functions and activities to facilitate your strategies formation and implementation of the game plan
What is test marketing and various approaches followed by FMCG companies
What are the complexity of the communications Exchanges which organisations enter into require the formation of relationships, though tenuous or strong. Andersson (1992) looks
why we need to study promotion in marketing?
promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers
Meaning or definition : the term advertising is derived from the original Latin word "advertere" which means "to turn" the attention. Every price of advertising turns on the attent
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