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The constituents of the marketing communications mix Business-to-business markets have usually been quite specific in terms of the promotional tools and media used to target
1. In a perfectly competitive world of two individuals, A and B, and two goods, X and Y, if good X is a pure public good and good Y is a private good, a. Derive the Pareto Optim
process of disigning distribution channel
Question: (a) Give five differences between the selling concept and marketing oriented concept. (b) Define the roles of advertising, sales promotion, personal selling and pu
The product margin is calculated as product sales minus the direct costs of selling the product.
Question: a) Describe the differences between traditional marketing communication strategies and service business communication strategies. b) Show the key planning conside
How to explain the wheel of life
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What are the significant factors that have led to the success of Shoppers? Stop?
Characteristics of old or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1. It stresses upon the produc
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