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Boston Consulting Group By using the matrix, four kinds of SBUs can be identified as: a). Stars refer to high- growth, high-share businesses or (they require a lar
Explain about the information search in decision making process. Information Search : Information searching can be within both ways Formal as well as Informal. In formal m
consumer mind is a black box discuss
WHAT IS TEST MARKETING AND ITS APPROCHES FOLLOWED BY FMCG COMPANIES
Define the storage in marketing functions of physical treatment. Storage: Goods are usually produced into anticipation of the demand. All they are stored into warehouses u
a value change of a company
Ask 1 A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300m
Meaning of the marketing environment: Marketing activities of a business firm are affected by a large number of environment factors that surrounds the company. These factors o
Advantage of the direct marketing: 1. Focued approach: it is possible to identify a very specifc target using direct marketing techniques. This makes it a very useful
Question 1: (a) Discuss Freudian Theory of Personality and its application to the understanding of consumer behaviour. (b) For the following personality market segments, desc
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