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product marketing v/s service marketing
Question 1: "Relationship Marketing is a new marketing paradigm which challenges the straight-jacket marketing mix approach." Evaluate this statement and illustrate with examp
what type of co branding is Nike and Apple involved into?
identify and explain four common segmenting variables
Customer's mental process of judging value: 1. The customer assigns weight age for each benefit; different benefits gain different weight age, depending on the priority
What is Technological Environment Technology? Technological Environment Technology: The knowledge of how to achieve tasks and objectives. Forces, those create new technolo
what are thepproaches used by FMCG companies in test marketing?
where you want to go in life and how you are going to get there by using social media?
Determine the elements of the marketing mix Promotion is hence one of the elements of the marketing mix and is responsible for communication of the marketing offer to the targe
define marketing and marketing management
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