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Define marketing mix according to Philip Kotler According to Philip Kotler "Marketing Mix is set of controllable variables that firm can use to influence buyer's response". C
Enumerate about the Non-durable Goods Non-durable goods are products which are normally consumed in one go or last for a few uses. Illustrations of such products are soap, s
What are the advantages of using e-commerce? Fundamental Benefits of E-Commerce are illustrated below: The major benefits are increasing sales and decreasing costs. The othe
please confirm me whether the topic is apt to find dependency of consumer preference on products like max-bupa,tata aia, bajaj-allianz etc..
Question 1: If an organisation decides to start trading internationally, besides exporting, it has various modes of entry. Critically explain and evaluate each mode of entry wi
Discuss about Sales Promotion in shortly. Meaning of Sales Promotion: Sales promotion comprises several communications activities which try to offer added value or incent
Q. Growth in media and Increase in industrialization by ads? Growth in media: - Earlier extremely less media sources were available to advertisers for communicating with targe
Direct and Interactive Marketing 1. Synthesize and apply all program concepts learned to date. 2. Continue to refine interpersonal/team skills, presentation skills and criti
Explain the wholesalers in primary participants of distribution channels. Wholesalers: Wholesalers are explained as all establishment or places of business mainly engaged
Explain about the e-commerce briefly. Electronic commerce, also termed as e-business, a term for all types of business which are established electronically particularly over th
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