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The Societal Marketing Concept The societal marketing concept holds that the organization should find out the needs, wants, and interests of focused markets. Then It should de
Question 1: Determine the role of market segmentation in effective marketing. Identify and briefly describe the criteria that you would use to help establish whether a variable
Defffinition of concepts of marketing
What is Local Marketing? Local Marketing: As marketing programmes are designed to cater the requirements and wants of local customer groups (as trading areas, individual
WHAT IS TEST MARKETING AND ITS APPROCHES FOLLOWED BY FMCG COMPANIES
Explain the concept of Web marketing. Web Marketing: It is also termed as online marketing implies marketing the organizations products onto the virtual medium. In format
How does cultural, social, personal and psychological factors influence buyer behaviour. Give examples
Question 1: (i) If a local firm wishes to grow internationally, describe the alternative strategies available? (ii) What are the major advantages and disadvantages of each
own example of participants in the business buying process
marketing strategies
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