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Enumerate in detail about the communication process At a higher level, the communication process not only supports the transaction, by informing, persuading, reinforcing or di
Role of the environment scanning in the organizations: property used environmental scanning can help to ensure organizational success. The specific organizational roles or functio
What do you mean by Media of Advertising? Media of Advertising: Advertising media are implies to communicate the message of advertiser to customer. Information comm
What is Marketing Audit, Marketing Audit is periodical assessment of marketing performance of a product. It is done with specific objectives in order to create awareness and improv
Contents of Marketing Plans: ( a) Executive Summary & Table of Contents: The marketing plan should open with a deep summary of the main goals and recommendations. A ta
Question 1: (i) What are the four major promotional tools used by a marketer? (ii) What kind of promotional mix will you select for; (a) Consumer durables? (b) Heavy
Describe in detail about the Nature of Market There are several aspects of market which determine choice of channel of distribution. Say for instance, where number of buyers
what would you suggest to avoid delays in despatch of products
Characteristics of old or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1. It stresses upon the produc
differentiate between histogram and histograms,correlation and regression
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