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Q. What do you mean by Promotion Mix? Promotion mix is a particular mixture of promotion tools used by a company to communicate with the audiences. There are 5 main tools sales
Commercialization The eighth and last step in the new-product development procedure is commercialization. This step is introducing a fresh product into the market. The company
How is customer satisfaction affected in marketing? As demonstrated in figure, customer satisfaction is affected by perceived quality of service and product attributes, benefit
What is Penetration Pricing Strategy? Penetration Pricing Strategy: Penetration strategy comprises low prices into an order to capture a huge share of the market/right th
How are public relation Support Company? Public relations also help the company to attain its full potential. They give feedback to the company through the public. This typical
State the Methods of price fixation Methods of fixing price can be broadly divided into the subsequent categories. 1. Cost based pricing 2. Competition based pricing 3
Question 1: (a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct marketing to grow their business
Value and Satisfaction Customer value: it is the difference between the values that the customer achieves from owning and by using a product and the costs of getting the produ
How should Shoppers? Stop develop its demand forecasts?
Question 1: (a) Distinguish between Destination Branding and Country Branding? (b) ‘The quality of a destination brand depends on the selection of the communication strate
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