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What is difference between value proposition and positioning
Explain the main advantage of pricing skimming strategy. Pricing skimming strategy is definitely a cautious strategy that is more financial then commercial. Their main advantag
Question 1: "Relationship Marketing is a new marketing paradigm which challenges the straight-jacket marketing mix approach." Evaluate this statement and illustrate with examp
Assignment Objective The overall objective of the assignment is for you to complete a marketing plan for a new tourism venture in your selected country and one that will lead to
Brand building process: Having understood the basis of the brand equity, let us now turn to the brand building process. As we saw earlier, brands are built over a period of t
A student can play 0,1, 2 hours of racquet ball on any given night. Construct a tree diagram to determine the number of ways that three night he can play for a total of five hours
What is Decline Stage in marketing strategies? Decline Stage a. Know the weak and weakest products. b. Prop unprofitable customer group. c. Harvesting the investmen
What is effect of decreasing in cost of selling in retaining customers of a firm? Decrease in Cost of Selling: A loyal set of customers maintains the selling cost down an
Marketing management philosophies 1. The production concept: The production concept holds that consumers will favour products that are available and highly affordable;
Question a >> Describe multinational corporations. How is international marketing different from domestic marketing? Question b >> Though society and culture do not appear to
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