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What is Structural realignment Marketing communications agencies are attempting to adjust the way they can best serve interests of their clients. One of the results is structu
Personal selling process: the personal selling process is a logical sequence of steps that a sales person takes in dealing with a prospective customer. The approach of selling me
What is marketing transaction? A marketing transaction is one in that the buyer and the seller, not individual of the nature of the product, skill mutual satisfaction the selle
history of e-marketing
Question: "Customer care has long been a major training requirement for organizations which seek the so-called "sustainable competitive advantage". This comes as no surprise wh
What is concluded by definition of consumer behaviour? The definition of consumer behaviour conclude that this behaviour is the study of consumer about what they buy, while the
Kinds of the packaging: 1. Consumer package: it is a kind of the package which holds the required volume of product for the household consumption. For example, tooth
Question 1: Why sales promotion is an integral part of marketing? How does it differ from marketing and advertising? - Detail explanation on ‘Meaning and Importance of Sale
Explain about the Middlemen Consideration If right kind of middlemen having necessary experience, contacts, financial strength and integrity are available, their use is pref
images of differentiation tools in marketing
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