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State the Types of channels of distribution Generally we don't buy goods directly from the producers. Producers/manufacturers usually use services of one or more middlemen to s
Question: Dyson intends to launch its brand in Mauritius with the ambition to subsequently go regional. a. You work for a marketing consulting firm and have been asked to
Ethical choice of the market targets: Market targeting sometimes generates public controversy. The public is concentred when the marketers take unfair advantage of valuable gro
Question 1: Evaluate the concept of the "product life cycle" (PLC) as a strategic management tool. Use examples to show how components of the marketing mix alter and change in
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Q. Explain Remedy Under Consumer Protection Act? Remedy Under Consumer Protection Act, 1986: A consumer record consumer association central government or state government can
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Q. Choice of an advertising agency by location? A main consideration in the choice of an advertising agency is location of office of agency. A significant amount of communicati
study the environmental & economical trends prevailing in Himachal & prepare a business plan for launching a new product
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