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Requirements of a good marketing information system: 1. Through there will be a several information component and activity component of a marketing information system yet
considering the concept of product life cycle, where would you put video games in their life cycle
• example of product line strategies
Case Study - Horlicks Horlicks is the name of a company and of a malted milk hot drink. This brand is the leading product in the hot milky drinks market and has been associated
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Each country or region has a specific culture which is due to similarities in religion, language, beliefs and values. This could result in a "cultural challenge for international m
What are the scopes of Marketing Research? Scope of Marketing Research: Marketing research covers various aspects of marketing of goods, services and concepts. There are
How should Shoppers? Stop develop its demand forecasts? Caselet 2 The
What are the certain limitations of packaging? Packaging is one of the way by which Marketer can distinguish his product by the competitors brand. In spite of having different
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