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Question: (a) Give five differences between the selling concept and marketing oriented concept. (b) Define the roles of advertising, sales promotion, personal selling and pu
Q. Examples of Unfair Trade Practices? (i) Advertisement concerning weight-loss-claims of any medicine without proper test. (ii) Using the words 'Government Supported', 'Go
TOTAL QUALITY MANAGEMENT (TQM): Total Quality Management (TQM) is focussed on the requirements of the customer. A library patron or user is a customer. He or she is demanding
Question: Consumers have to constantly make decisions regarding what products or services to buy and where to buy them. Because the outcomes of such decisions are often uncerta
Explain about the Shopping Goods These are goods that are purchased less frequently and are used very slowly such as clothes, shoes, household appliances. In case of these good
Segment interrelationships and super -segments In selecting more than one segment to serve, the company a company would-be wise to enter one segment at a time without revealing
what gaps between core marketing aspects have kellogg''s successfully managed to bridge?
The Recreation Opportunity Spectrum (ROS) provides a framework which is useful in planning and providing environmentally sustainable outdoor recreation activities. a) Describe t
Initially supply falls as goods may be destroyed. As the disaster strikes, the demand also rises in anticipation of more supply disruptions as people want to 'stock up' on the good
QUESTION 1 (a) Explain the term Market research. (b) Highlight its importance and how it can be used to deal with competitors on the market. QUESTION 2 You have been
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