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Product item: product item means a specific product of the certain specifications and may be distinguish from the other product, or brands. A particular brand of a product is a pr
Illustrates the intend of marketing for customers . Communication of information regarding the products assists customer finds out whether the product satisfies their requiremen
Q. How you will determine the target market? Creating novel, unique and selling ideas is known as creativity in advertisement. Advertising inventiveness is an art it is the abi
importance of product differentiation
Context and Marketing Communications Organisations can be seen as open social systems (Katz and Kahn, 1978) in which all components of the unit or system are interdependent an
Question: (a) Members of the marketing channel perform eight key functions. Describe these functions. (b) Differentiate between horizontal conflicts and vertical conflict
Illustrate why marketing research is important to a firm specially in a competitive market situation
various approaches followed by FMCG companies in test marketing
Question: You are employed by a business that supplies office furniture to Business-to-Business (B2B) customers. You have been asked to complete the following tasks: (a) Ide
Consumer perceptions of value Consumers are usually going for value. They feel that they have bought the right product to satisfy their requirements and paid a fair price for
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