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QUESTION 1
(a) Explain the term ‘implementation of strategies' and enumerate the eight components of strategic implementation
(b) Elaborate on any THREE of the following issues which organizations should consider when implementing strategies-
(i) Marketing Issues
(ii) Finance/Accounting Issues
(iii) Research and development Issues
(iv) Management Information System Issues
QUESTION 2
Write short notes on the following-
Market factors or consumer factors: the following market or supply characteristics influence the channel decision: A. Consumer or industrial market: the producer of cons
Factors affecting overall marketing strategies : 1. Competitors counter moves: this differ with the various marketing inputs. Most competitors can easily and quickly mat
whom do you think Rajender will eat with? why?
What are the facilitating participants of distribution channels? Facilitating Participants: Financial Institutions: Financial institutions give the essential finances
Industrial Market All individuals or organization that produce or acquire goods or services that are incorporated into the production of other finished goods or services subseq
Three stage channel of distribution When number of wholesalers used is large and they are scattered throughout the country, manufacturers often use the services of mercant
explain Henry Assael Model of buying decision behaviour along with diagram
Q. Evaluation of Advertising Media - Newspaper? Newspaper: - Newspaper is brought mainly for their news values. Newspapers are published in a variety of languages. In country l
Question 1: (i) Describe the storage facilities for the receipt of goods from suppliers. (ii) What are the factors involved in the arrangement of food in the store? (ii
What is Introductory Stage in marketing strategies? Introductory Stage: a. Rapid skimming strategy : New product launch at high rate and a high promotion level. High pri
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