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Marketing
Marketing involves the right product available in the right place at the accurate time and ensure that the customer is aware of the product.
Marketing is necessary part of all of our lives and touches us in some way daily. To be successful each of company that deals with customers on a regular basis must not only be customer-driven, but also customer-obsessed. The excellent way to achieve this goal is to make a sound marketing function within the organization. Marketing is described as "a social and managerial procedure by which individuals and groups get what they need and want by creating and exchanging manufacture and value with others." Marketing is a chief factor in business success. The marketing function not just deals with the production and distribution of manufacture and services, but it also is concerned with the social andethical responsibility functions found in the global and domestic environment. Marketers ought to also be aware of customer satisfaction and customer value and build these concepts a central part of the firm's strategic plan. Marketing ought to be aware of and respond to change also. Four of the highest changes that have had an influence on the way companies bring value to their customers are the Internet, explosive growth of the computer, internet, information technology and telecommunications. Marketing and its core concepts, the, the major philosophies of marketing thought and practice,exchange relationship, customer relationship management.
Importance of Effective communication Effective communication is very important to organisations, which is why they use a variety of promotional tools. Advertising, sales promo
Explain about the Line Extension. Line Extension: Line extension considers additions to an existing product line of a company within a specified category to fill out the
Explain about the presentation and demonstration in personal selling process. Presentation and demonstration: Sales presentation starts along with briefing the product.
#questioahmed buys a plot of land for Rs.96000.He sells 2/5 of it at a loss of 6%. At What gain percentpercent should be sell the remaining part of the plot to gain 10% on the who
Advantages of the middleman: 1. Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, want
Q. Give main decision areas in packaging? O R P ackaging & labeling is an important part of product management? How? O R Show th e main decision
Question 1: (a) Using examples, differentiate between the terms "micro? marketing environment and "macro" marketing environment? (b) Moutinho (2000) argues that the PESTLE f
The constituents of the marketing communications mix Business-to-business markets have usually been quite specific in terms of the promotional tools and media used to target
Benchmarking is in important tool for firms looking to continuously improve their own processes. The obvious advantage of benchmarking is that a firm is able to copy and imitate th
Determine the Number of decision-makers In consumer markets a single person very often makes decision. In organisational markets decisions are made by many people within buy
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