Marketing - introduction, Marketing Management

Assignment Help:

Marketing

Marketing involves the right product available in the right place at the accurate time and ensure that the customer is aware of the product.

Marketing is necessary part of all of our lives and touches us in some way daily. To be successful each of company that deals with customers on a regular basis must not only be customer-driven, but also customer-obsessed.  The  excellent  way  to  achieve  this  goal  is  to  make  a  sound  marketing function within the organization. Marketing is described as "a social and managerial procedure by which individuals and groups get what they need and want by creating and exchanging manufacture and value with others." Marketing is a chief factor in business success. The marketing function not just deals with the production and distribution of manufacture and services, but it also is concerned with the social andethical responsibility functions found in the global and domestic environment. Marketers ought to also be aware of customer satisfaction and customer value and build these concepts a central part of the firm's strategic plan. Marketing ought to be aware of and respond to change also. Four of the highest changes that have had an influence on the way companies bring value to their customers are the Internet, explosive growth of the computer, internet, information technology and telecommunications. Marketing and its core concepts, the, the major philosophies of marketing thought and practice,exchange relationship, customer relationship management.


Related Discussions:- Marketing - introduction

Types of selling, Types of selling We have categorized selling into dif...

Types of selling We have categorized selling into different areas. For example: Selling for a manufacturer Selling for a distributor Selling for a wholesaler Sellin

Different levels of market segmentation, Q.   Described different levels of...

Q.   Described different levels of market segmentation? Ans.: The beginning point for segmentation is mass marketing. In mass marketing,  the  seller  engages in  mass produc

Market analysis, Carrying out a market analysis The marketplace is con...

Carrying out a market analysis The marketplace is continuously changing and a business must be constantly updating to the changes or it will not remain in business for longtim

What is concept testing strategy development, What is Concept Testing Strat...

What is Concept Testing Strategy Development? Concept Testing: To estimate ideas properly. This may be essential to test product concepts testing is a phase in that a sma

The role of communication in exchange transactions, The Role of Communicati...

The Role of Communication in Exchange Transactions Bowersox and Morash (1989) demonstrated how marketing flows, including information flow, can be represented as a network who

Explain the steps in outlining advertising budget, Q. Explain the Steps in ...

Q. Explain the Steps in outlining advertising Budget? Steps in outlining advertising Budget 1) Setting advertisement Objective: - Prior to deciding on advertising budget the

Concept of rules and discretionary central banking policies, Question 1: ...

Question 1: (a) Clearly explain the concept of rules versus discretionary central banking policies. (b) Discuss the various risks faced by the financial system and disc

Explain the packet marking approach, Problem (a) Why it is difficult to...

Problem (a) Why it is difficult to perform IP trace-back. (b) (i) Explain the packet marking approach to IP trace-back. (ii) What is the basic problem with this approach

Explain the main stages in the production, (a) Explain the main stages in t...

(a) Explain the main stages in the production of a 2-minute news item meant to be broadcast on TV. To explain the process, use the example of one of the subsequent events: (i

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd