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Marketing
Marketing involves the right product available in the right place at the accurate time and ensure that the customer is aware of the product.
Marketing is necessary part of all of our lives and touches us in some way daily. To be successful each of company that deals with customers on a regular basis must not only be customer-driven, but also customer-obsessed. The excellent way to achieve this goal is to make a sound marketing function within the organization. Marketing is described as "a social and managerial procedure by which individuals and groups get what they need and want by creating and exchanging manufacture and value with others." Marketing is a chief factor in business success. The marketing function not just deals with the production and distribution of manufacture and services, but it also is concerned with the social andethical responsibility functions found in the global and domestic environment. Marketers ought to also be aware of customer satisfaction and customer value and build these concepts a central part of the firm's strategic plan. Marketing ought to be aware of and respond to change also. Four of the highest changes that have had an influence on the way companies bring value to their customers are the Internet, explosive growth of the computer, internet, information technology and telecommunications. Marketing and its core concepts, the, the major philosophies of marketing thought and practice,exchange relationship, customer relationship management.
State the Concept of product and its classification Product refers to the goods and services which are offered by organisation for sale. Here the marketers have to recognise th
What is Introductory Stage of Product Life Cycle? Introductory Stage: An era of new product launch and its period depends upon product’s rate penetration by concerned mar
New/Morden concept or product oriented concept of the marketing : Modern concept of marketing is a customer oriented concept. This concept is based on the assumption that a busi
Explain the thinking of public about the public relations. The public often think of public relations like a glamorous job. These relations people seem to have been tarred alon
GAP Model of Service, Quality and Satisfaction This model is designed to identify misperceptions or short- comings in the relationship among the consumer and the serv
Illustrate the term Image Pricing? Image Pricing: It is a variant of premium pricing as the objective is the similar to signal quality to uninformed buyers and utilize th
Explain about the Tangible Goods Most goods, whether these are industrial goods or consumer goods and whether these are durable or non-durable, fall in this category as the
What are the personal factors to determine the consumer behaviour? Personal Factors: A consumer’s decisions are also influenced by his personal characteristics with age,
The Intercontinental Hotels Group (IHG) has over 4,000 hotels worldwide. IHG owns Holiday Inn (a medium-price hotel chain), Holiday Inn Express (a budget chain), Candlewood Suites
what are the core concepts of marketing
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