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Marketing
Marketing involves the right product available in the right place at the accurate time and ensure that the customer is aware of the product.
Marketing is necessary part of all of our lives and touches us in some way daily. To be successful each of company that deals with customers on a regular basis must not only be customer-driven, but also customer-obsessed. The excellent way to achieve this goal is to make a sound marketing function within the organization. Marketing is described as "a social and managerial procedure by which individuals and groups get what they need and want by creating and exchanging manufacture and value with others." Marketing is a chief factor in business success. The marketing function not just deals with the production and distribution of manufacture and services, but it also is concerned with the social andethical responsibility functions found in the global and domestic environment. Marketers ought to also be aware of customer satisfaction and customer value and build these concepts a central part of the firm's strategic plan. Marketing ought to be aware of and respond to change also. Four of the highest changes that have had an influence on the way companies bring value to their customers are the Internet, explosive growth of the computer, internet, information technology and telecommunications. Marketing and its core concepts, the, the major philosophies of marketing thought and practice,exchange relationship, customer relationship management.
As the opening vignette indicates, The Mayo clinic has been built as one of the most powerful services brands on its firmly held belief and focus on the experience of the patient.
Problem 1: Define the term motivation and describe Maslow's contribution to motivation. Problem 2: (a) Discuss the needs and requirements for Market segmentation? (b
Q. Illustrate the the advertising effects on Business Cycle? Effect on Business Cycle: - Supporters of advertising quarrel that advertising help in reducing the extent of bus
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What is the meaning of product concept? Meaning: Production concept is the philosophy which consumers will favor products which are available and highly affordable and whi
i would like to join your company as academic writer. how do i go about it?
Sales promotion: it includes activities other than advertising, personal selling publicity and public relations which are used in the promotiong of the product or in persuading th
what is basic strategy and organizational of resources
Positioning Errors Kotler says that the firm should avoid four major positioning errors, namely: Under positioning: this occurs when the buyers know much less about the br
Managerial Decision I: Developing advertising strategies by understanding key demographic variables To understand the demographics of your target audience, you obtain data on Fa
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