Marketing - introduction, Marketing Management

Assignment Help:

Marketing

Marketing involves the right product available in the right place at the accurate time and ensure that the customer is aware of the product.

Marketing is necessary part of all of our lives and touches us in some way daily. To be successful each of company that deals with customers on a regular basis must not only be customer-driven, but also customer-obsessed.  The  excellent  way  to  achieve  this  goal  is  to  make  a  sound  marketing function within the organization. Marketing is described as "a social and managerial procedure by which individuals and groups get what they need and want by creating and exchanging manufacture and value with others." Marketing is a chief factor in business success. The marketing function not just deals with the production and distribution of manufacture and services, but it also is concerned with the social andethical responsibility functions found in the global and domestic environment. Marketers ought to also be aware of customer satisfaction and customer value and build these concepts a central part of the firm's strategic plan. Marketing ought to be aware of and respond to change also. Four of the highest changes that have had an influence on the way companies bring value to their customers are the Internet, explosive growth of the computer, internet, information technology and telecommunications. Marketing and its core concepts, the, the major philosophies of marketing thought and practice,exchange relationship, customer relationship management.


Related Discussions:- Marketing - introduction

What are the advantages of joint ventures, What are the advantages of joint...

What are the advantages of joint ventures? Joint ventures provide the following advantages, which are given below: • Sharing of risk and capability to combine the local in-d

Affected factors of strategies human resource investment, How many factors ...

How many factors are affected of strategies human resource investment decision? There are numerous factors which considered of strategies human resource investment decision. Su

shipping and purchasing the product, Ordering Stock for ProductPusher ...

Ordering Stock for ProductPusher An important part of your duties as manager is to determine how much of each product to order for ProductPusher's monthly stock inventory.  Yo

Branding, The Boeing Company makes a number of different types of aircraft ...

The Boeing Company makes a number of different types of aircraft for the commercial airline industry, e.g., the 727, 747, 757, 767, and 777 jet models. Is there any way for Boeing

Dvertising and promotion, comprehensive discussion about promotion and adve...

comprehensive discussion about promotion and adverising

Henry assael model of buying decision behaviour along with t, henry assael ...

henry assael model of buying decision behaviour along with the diagram

Explain about the push strategy in briefly, Explain about the push strategy...

Explain about the push strategy in briefly. A pushstrategy comprises convincing trade intermediary channel members to “ push ” the product during the distribution channels to t

Concept of position against competition strategy, What is concept of Positi...

What is concept of Position against Competition Strategy? Position against Competition: Many more times, success for a company’s strategies comprises looking for weak po

Define the concept of relationship marketing, Question 1: (a) Using an...

Question 1: (a) Using an example from the local context, explain how an organisation can counter negative publicity. (b) Discuss the impact that customer retention has on

What is life style in the consumer behaviour, What is life style in the con...

What is life style in the consumer behaviour? Life Style: This is a pattern in that people live and spend their time and money. These are depends on consumer’s learning,

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd