Marketing information system, Marketing Management

Assignment Help:

Marketing Information System

To perform their marketing responsibilities, marketing managers need excellent deal of information. "Information is power" is a legal statement. In spite of the importance and rising supply of information, managers frequently lack enough information of the right kind or have too much of  the  incorrect  kind  to  make  the  crucial  decisions  necessary  to  be  successful  in  our  largely competitive global marketplace. Mostly marketing managers don't require more information, they require better information. To overcome these problems, various companies are taking steps to develop their marketing information systems. Commitment to an information system is not only a technological commitment but as well as a corporate culture commitment.

A well-designed marketing information system (MIS) firstly assesses information needs. The MIS next grows needed information (generally from marketing intelligence activities, marketing research, internal company data and information analysis process and sources). At last, the MIS distributes information to managers in the accurate form at the right time to help them take better marketing decisions. Once the system is in place and functioning, decision-making becomes better and easier. With efficient information systems few firms fail in the marketplace.


Related Discussions:- Marketing information system

The rise of personal computers in the mid 1980s spurred inte, Considering t...

Considering the concept of product life cycle, where would you put video games in their life cycleuestion #Minimum 100 words accepted#

What is multi channel marketing?, After their first arrival, the telephone,...

After their first arrival, the telephone, email, fax, mobile phone and the internet were rapidly accepted in business contacts and for doing business transactions, creating fresh c

Determine relevant total average cost per week, A bank uses a certain form ...

A bank uses a certain form at a uniform rate of 60 pads per week. During each of the 52 weeks per year it is in operation. Every replenishment order it places is delivered at one t

What types of tools use in sales promotion scheme, What types of tools use ...

What types of tools use in sales promotion scheme? Sales Promotion Schemes: 1. Price-off: A straight discount off the list price upon every case purchased throughout a

Three types of buying situations, differentiate the three types of buying s...

differentiate the three types of buying situations during the purchase decision

Caselet, Considering the concept of product life cycle, where would you put...

Considering the concept of product life cycle, where would you put video game in their life cycle

What are the important financial resources, Financial Resources Contro...

Financial Resources Control is also a function of financial power. Or we can say that if an organisation is prepared to pay a third party to transmit the message, then long-te

Explain the strategic decision regarding packaging, Explain the strategic d...

Explain the strategic decision regarding packaging. Packaging Strategies: To control the packaging of product executives should make the given strategic decisions as given

Define the term total quality management, Define the term total quality man...

Define the term total quality management. TQM is stands for total quality management: In a strategic context, QM is most accurately categorized as a tactic for carrying o

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd