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Company of the enterprise factors: the choice of channel is also influenced by company characteristics such as its financial position, size, product mix, morale of its employers,
State the Government Regulation - pricing decisions Prices of some basic products are regulated by government under the Essential Commodities Act. For instance, prior to li
Question : It is generally acknowledged that there are 5 classical ways of segmenting consumer markets. In other words, the consumer population can be divided on the basis of
This assignment requires you to choose: a product and find a market to promote your product, or a market and analyse its needs and find a product to satisfy the
Product mix strategies: A company has several major strategic at its disposal, with respect to the width, depth and consistency of its product mix. One major management aspe
Broad Cast Media:- It includes advertisement in television , ratio and cable etc. It varies from print advertising media as it has both audio and visual effect. Broadcast is a med
What is economic utility of marketing? Economic Utility of Marketing: The extent to that, a product satisfied customer requirements and wants is called utility. The amount
What is Growth Stage in marketing strategies? Growth Stage: a. Improve product quality, add new product features and enhance styling. b. Adding new model and flanker
Customer Relationship Management Customer relationship management (CRM) has been described narrowly as a customer database management activity. Customer relationship manage
Schovasice cream market can be broken down into basics of flavor, stock keeping unit, consumer segmentation, gender, ethnicity, income. The largest ice cream consumer group is peop
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