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Question 1: Brand loyalty is the customer's conscious or unconscious decision, through intention or behaviour, to repurchase a brand continually. In today's highly competitive
what is importent of positioning?
Influence of environment: 1. Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the
Question: Marketing Research plays a crucial role in any company. However, Marketing research is a time consuming and expensive process and therefore, requires careful plannin
Q. Show the Advertising effects on Competition? Advertising promotes competition between different brands of the same product. The company offering high-quality quality product
Q. Advertising and Creation of Utility? Advertising creates place, time and perception utility. In case seasonal products it creates time usefulness by creating demand even in
Question: a) Describe the differences between traditional marketing communication strategies and service business communication strategies. b) Show the key planning conside
Exchange, transactions, and relationships Marketing occurs while people decide to satisfy wants and needs through exchange. Exchange is the act of getting a desired object fro
Question 1: a) Distinguish clearly between the aims and the specific objectives of a food and beverage operation. Critically assess some of the specific "qualitative" and "qua
Define the term Organizational Buying Behaviour. An organization not connect only into selling of products, but they also engage within buying of products also as material
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