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Describe four trends in macro market environment in retail industry. Describe their impact in retail industry and highlight the implications in the industry
Selection Criteria of every tool Key criteria governing an organisation's selection and use of every tool are: 1. Degree of control required over the delivery of the messa
differentiate the three types of buying situations during the purchase decision
Question 1: (a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct marketing to grow their busines
Illustrates the words of American Marketing Association for marketing research? In words of American Marketing Association as, “marketing Research can be explained the gather
Product related segmentation: Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use
consumer mind is a black box
importance of pricing decisions to an organisation
What is Speciality Goods Due to some special characteristics of certain categories of goods people generally put special efforts to buy them. They are ready to buy these goods
Question 1: (a) ‘The function of the financial system is only to channel funds from the surplus units to the deficit units'. Discuss. (b) How far can the liquidity pref
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