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Above the line and below the line communication What has happened hence is that the promotional mix has developed such that original emphasis on heavyweight mass communication
Question 1: (a) Distinguish between destination branding and country branding? (b) Market Research is of paramount importance prior to developing a branding and a communicat
Question 1: (a) Discuss the influences that led to the development of relationship marketing. (b) Using appropriate theories, discuss why the marketing mix paradigm and the
Process design can best be improved by Adopting a strategy of continuous improvement.
Market Expansion?
What is the role of personal selling in presentation and demonstration?
What are the support activities? Support Activities: Support activities help primary activities through providing infrastructure which allows them to take place ongoing
Benchmarking is in important tool for firms looking to continuously improve their own processes. The obvious advantage of benchmarking is that a firm is able to copy and imitate th
What is the physical evidence of tea business?
List out the secondary sources of information while pursuing market research.
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