Marketing function, Marketing Management

Assignment Help:

Marketing function: 

The function of approach of the marketing consists of a number of activities called marketing functions. A marketing function is "an act or operation or services by which original product and the final consumer are linked together".

Function of the exchange: the process of passing of the goods into the customer's hands is called the function of exchange. This process can be divided into buying, assembling, and selling.

1.      Buying: it is the first step in the process of the marketing. A manufacturer has to buy raw materials for from different sources. Generally, the dealer or middleman purchases the goods from more than one seller. In such a case, the goods have to be collected and assembled at one place.

2.      Selling: selling and buying are complement to each other. Marketing efforts evolve around the buying and selling functions. In business the selling function is very important. The primary objective of marketing is to sell the products at a profit. By selling, the ownership is transferred to the buyer. Sales are concerned with the activities, which convert the desire into demand. Creation of the demand is maintenance expansions etc. are the soul of the sales efforts.

3.      Assembling: assembling means creation and maintenance of the stock of the goods, purchased from different sources. Generally, the dealer or middleman purchases the goods from more than one seller. In such a case, the goods have to be collected and assembled at one place.  


Related Discussions:- Marketing function

Distinct stages in product life cycle, Q.  Described the distinct stages in...

Q.  Described the distinct stages in PLC? Ans.:  A product passes throughout distinct stages during its life and it is called product life cycle. The PLC is usually presented a

Caselet, Considering the concept of product life cycle, where would you put...

Considering the concept of product life cycle, where would you put video games in their life cycle?

Sales management, what is creative selling and what are its advantages?

what is creative selling and what are its advantages?

IKEA MARKETING STRATEGY, Ask For each of these markets, plan, discuss and...

Ask For each of these markets, plan, discuss and justify what, in your opinion, IKEA''s marketing strategy should be in the near future to gain market shares and achieve higher pr

Competition oriented pricing, Competition Oriented pricing : competitive or...

Competition Oriented pricing : competitive oriented pricing methods are regular in a competitive economy. The methods in this category rest on  the  principle  of  competitive  par

MKT 421 Final Exam - 2014, download here http://helpfinalexams.com/exam/91...

download here http://helpfinalexams.com/exam/91/MKT-421-Final-Exam----2014

Define the term total quality management, Define the term total quality man...

Define the term total quality management. TQM is stands for total quality management: In a strategic context, QM is most accurately categorized as a tactic for carrying o

What do you meant by market segmentation, Question: Medical care facili...

Question: Medical care facilities are free in the Government hospitals. However several private clinics exist in Mauritius. Clinic Darne is one of them. It is situated in the p

Discuss how branding can benefit your organisation, Question 1: Identif...

Question 1: Identify a tourism/hospitality organisation's website and comment on its marketing potential. Question 2: As the marketing manager of a corporation, you are

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd