Marketing function, Marketing Management

Assignment Help:

Marketing function: 

The function of approach of the marketing consists of a number of activities called marketing functions. A marketing function is "an act or operation or services by which original product and the final consumer are linked together".

Function of the exchange: the process of passing of the goods into the customer's hands is called the function of exchange. This process can be divided into buying, assembling, and selling.

1.      Buying: it is the first step in the process of the marketing. A manufacturer has to buy raw materials for from different sources. Generally, the dealer or middleman purchases the goods from more than one seller. In such a case, the goods have to be collected and assembled at one place.

2.      Selling: selling and buying are complement to each other. Marketing efforts evolve around the buying and selling functions. In business the selling function is very important. The primary objective of marketing is to sell the products at a profit. By selling, the ownership is transferred to the buyer. Sales are concerned with the activities, which convert the desire into demand. Creation of the demand is maintenance expansions etc. are the soul of the sales efforts.

3.      Assembling: assembling means creation and maintenance of the stock of the goods, purchased from different sources. Generally, the dealer or middleman purchases the goods from more than one seller. In such a case, the goods have to be collected and assembled at one place.  


Related Discussions:- Marketing function

Discuss the role of human resource management, Question 1: (a) Effectiv...

Question 1: (a) Effective Knowledge Management needs a review of existing HRM practices. Discuss the role of Human Resource Management in Knowledge Management and describe th

Explain the term business to business advertisement, Explain the term Busin...

Explain the term Business-to-Business Advertisement with examples. Business-to-Business Advertisement: • Promote plant & machinery, raw materials, spares etc. • Technic

Mega marketing, Mega marketing: It is the strategic coordination of the...

Mega marketing: It is the strategic coordination of the economic, psychological, and political and public relations skills to gain the corporations of a number of the parties i

#title.marketing mix., Solving Customer Problems in Ways They Never Imagine...

Solving Customer Problems in Ways They Never Imagined

Explain about the advertisement and economy in marketing, Explain about the...

Explain about the Advertisement and Economy in Marketing. Advertisement and Economy: • Produces more employment • Fluctuations into Advertisement budget as per economi

Explain the various elements of the marketing process, A Convertible Ultrab...

A Convertible Ultrabook is a new type of notebook which functions both as a laptop and tablet mode when required. Ultrabooks are designed to feature reduced bulk without compromisi

What is economic and competitive environment, What is Economic and Competit...

What is Economic and Competitive Environment? Economic and Competitive Environment: Environment Factors of Economic and Competitive, including the effects of common econ

What is the scope of marketing research, What is the Scope of Marketing Res...

What is the Scope of Marketing Research? Scope of Marketing Research: This is very clear that Marketing research is an intensive and systematic investigation of all parts

Personal Brand, Write a 700- to 1050-word paper that does the following: ...

Write a 700- to 1050-word paper that does the following: Summarizes your background and what makes you unique in a 1-paragraph elevator pitch Identifies 3 to 4 companies

Draw a demand curve, Suppose D1 represents the demand curve for paperback n...

Suppose D1 represents the demand curve for paperback novels, D2 represents the demand curve for gasoline, S1 represents the supply curve for paperback novels and S2 represents the

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd