Marketing function, Marketing Management

Assignment Help:

Marketing function: 

The function of approach of the marketing consists of a number of activities called marketing functions. A marketing function is "an act or operation or services by which original product and the final consumer are linked together".

Function of the exchange: the process of passing of the goods into the customer's hands is called the function of exchange. This process can be divided into buying, assembling, and selling.

1.      Buying: it is the first step in the process of the marketing. A manufacturer has to buy raw materials for from different sources. Generally, the dealer or middleman purchases the goods from more than one seller. In such a case, the goods have to be collected and assembled at one place.

2.      Selling: selling and buying are complement to each other. Marketing efforts evolve around the buying and selling functions. In business the selling function is very important. The primary objective of marketing is to sell the products at a profit. By selling, the ownership is transferred to the buyer. Sales are concerned with the activities, which convert the desire into demand. Creation of the demand is maintenance expansions etc. are the soul of the sales efforts.

3.      Assembling: assembling means creation and maintenance of the stock of the goods, purchased from different sources. Generally, the dealer or middleman purchases the goods from more than one seller. In such a case, the goods have to be collected and assembled at one place.  


Related Discussions:- Marketing function

What are the marketing objectives, What are the marketing objectives Th...

What are the marketing objectives This mix is assembled keeping in mind the needs of target customers and it varies from one organisation to another depending upon its availabl

Describe the marketing audit in detail, Question 1: Describe the market...

Question 1: Describe the marketing audit in detail. Characteristics of marketing audit Components of marketing audit Question 2: Explain consumer research p

Classification of advertising, Classification of Advertising 1.       A...

Classification of Advertising 1.       Advertising may be bordaly classified from the points of view businneesaims coverage users and nature of appeal this is condensed in a ch

Core concept marketing, what you mean by core concept marketing?and types

what you mean by core concept marketing?and types

Assignmet, Give a success story of marketing a goods in which a supplier ha...

Give a success story of marketing a goods in which a supplier has been dependable.

Discuss how society uses mbc, About 40 years ago, media guru Marshall McLu...

About 40 years ago, media guru Marshall McLuhan assume that mass communication would turn the world into a global village. Communication satellites, 24-hour global news channels,

Marketing, identify and briefly describe four treands in the macro/market

identify and briefly describe four treands in the macro/market

Explain Henry Assael Model of buying decision behaviour alon, Explain Henry...

Explain Henry Assael Model of buying decision behaviour along with the diagram”.

Routinisation reasons of distribution channels, How is routinisation the re...

How is routinisation the reasons of distribution channels in economics system? Routinisation: Marketing agencies hang together into channel arrangements to give for the r

Down market stretch, what is down market stretch and give some example?

what is down market stretch and give some example?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd