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Brand loyalty: The starting point in understanding brand equity is the extent to which a brand enjoys customer loyalty. It is important to discriminate between habitual buying
1. Consider an economy in which George and Harriet consume only ale and bread. Georgeís utility function is UG = aG(bG 1) where aG and bG are his consumption of ale and bread
Personal selling: Meaning & definition: Personal selling is unique as it is a face to face transaction between a salesman and a prospective customer. Evidently, a well traine
PEST ANALYSIS IN AN ENGINEERING FIRM
Illustrate the term price leadership strategy. he presence of a leader assists to regulate the market and ignore too many price changes oligopolistic markets, in that the numbe
Identify all the environment factors that can affect the demand for consumer durables and assess the magnitude and direction for their impact
DEVELOP an appropriate organisational context of the project
What are the levels of market segmentation? About the Levels of Market Segmentation: The number of possible segments which will result by a segmentation analysis can be a
considering the cncept of product life cycle, where would ypu put video games in their life cycle?
explain the various approach that are followed by SMCG companies in test marketing
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