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Henry Assael Model of buying decision behavior along with thediagram
What is Speciality Goods Due to some special characteristics of certain categories of goods people generally put special efforts to buy them. They are ready to buy these goods
Define marketing mix according to Philip Kotler According to Philip Kotler "Marketing Mix is set of controllable variables that firm can use to influence buyer's response". C
marketerinvolvment
Exchange, transactions, and relationships Marketing occurs while people decide to satisfy wants and needs through exchange. Exchange is the act of getting a desired object fro
how was the need for this product identified?
suppliers of a hotel have
Explain about the Shopping Goods. Shopping Goods: These are usually expensive Homogeneous as well as Heterogeneous items. a. Homogeneous Goods: White goods as like T
Augmented Product An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.
what are the core concepts of marketing
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