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In marketing the concept of 'physical evidence' refers to some form of reassurance of service quality before purchase.
The inquiry beside unfair trade practices can be initiated: (i) On receiving a objection from any consumer (ii) On receiving a objection from registered-consumer-association
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing?
Problem 1 Given the importance of environmental issues from a political, social, economic and business point of view, it should come as no surprise that accounting for the env
Explain Marketing Strategy for market leaders with example.
what is core concept of marketing
market testing tools
Product/Market Expansion Grid Companies should be looking to the future always. One useful device for recognizing growth opportunities for the future is the product/market exp
Explain about the Shopping Goods These are goods that are purchased less frequently and are used very slowly such as clothes, shoes, household appliances. In case of these good
income inreased by 10% later decreased by 10%. total change in % in income
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