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Define international marketing and furnish its features
product mix pricing,price adjustment strategy,
Question: (a) ‘The basic differences between goods and services have several implications for service marketers.' (i) List the main differences between goods and services.
For this Final Project, imagine that an organisation that owns and manages a brand is experiencing a critical downturn in its business. The organisation needs to expand its brand o
Explain about the Line Extension. Line Extension: Line extension considers additions to an existing product line of a company within a specified category to fill out the
Question 1: The most important test for any organization comes when it is hit by a major accident or disaster. It is required to manage such emergencies intelligently and forth
What are the Marketing Objectives - pricing decisions A firm may have different marketing objectives like maximisation of profit, maximisation of sales, survival in the mar
Explain the various approaches that are followed by FNCG companies in test marketing
Market specialization: Here the firm concentrates on serving many needs of a particular customer group. An example would be a firm that sells an assortment to produce only t
Two events A and B are said to be dependent when B can occur only when A is known to have occurred (or vice versa). The probability attached to such an event is called the condit
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