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1. Write a note on importance of consumer behavior for a business firm? 2. Define the term 'Price'. 3. Distinguish between Marketing Concept and Selling Concept? 4. What are the ne
Channel management in rural market: In rural distribution we need relatively longer chain distribution involving multiple channels as we have widely scattered markets. Multi
How do I graph y=(x+5)^2
What are the personal factors to determine the consumer behaviour? Personal Factors: A consumer’s decisions are also influenced by his personal characteristics with age,
How is marketing mutually created beneficial relationship? Mutually beneficial relationship of marketing: The customer is the focus onto whole marketing activities. But th
marketing concept
What are the Consumer Advertisements? Consumer Advertisement: • Consumer durable • Consumer services • TV, Radio, Newspapers, Magazines etc.
Q. Effect of past-advertisement? Methods of evaluation advertisement effectiveness assumes that response of customers in test-area is the outcome of advertisement done in test
Q. Difficult to Evaluate percentage response? For estimate effectiveness some response is desired from the customers. However because total numbers of readers/ viewers of media
does the marketing exits solely to increase the profits
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