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study the environmental & economical trends prevailing in Himachal & prepare a business plan for launching a new product
Marketing management philosophies 1. The production concept: The production concept holds that consumers will favour products that are available and highly affordable;
What is the role of Public Warehouses in distribution channels? Public Warehouses: The public warehouses rent space to owners of inventory thus eliminating the requiremen
How marketing efforts can be controlled and evaluated? Marketing Efforts with Implementation, Control and Evaluation: Marketing is not a controlled process within an insu
Question: a) Describe the differences between traditional marketing communication strategies and service business communication strategies. b) Show the key planning conside
Q. Ethical aspects of advertising - Moral Degradation? Moral Degradation: - Giving sexual-appeal has turn into very common practice for gaining attention of viewer. It is extre
QUESTION a) Provide the major sources of external new product ideas and explain why these sources offer advantages over internal sources b) Each product will have a life cyc
Q. Evaluation of Advertising Media - Newspaper? Newspaper: - Newspaper is brought mainly for their news values. Newspapers are published in a variety of languages. In country l
What is lead generation in personal selling process? Lead generation: Identification of prospects is initial step in personal selling process. Organization produces the l
Factors affecting environmental appraisal: given, the same environmental conditions, no two strategies or two organizations would appraise the environment in a similar function. T
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