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Q. Advertising and Creation of Utility? Advertising creates place, time and perception utility. In case seasonal products it creates time usefulness by creating demand even in
What is undifferentiated approach for selecting target markets? Undifferentiated Approach: In total market or undifferentiated approach, a company develops a particular
What is Brand Extension? Explain briefly. Brand Extension: A successful brand is such as a powerhouse containing adequate energy to illuminate distant territories which a
what is the sales information systems
strategies to apply product line filling?
Assume Clinique expects to sell 3 million ounces of BB cream within the first year after introduction but expects that half of those sales will come from buyers who would otherwise
Question 1: Briefly describe the functionalities of CRM sub modules. List out the benefits of CRM Systems. Functionalities List the benefits Question 2:
Question: a) The consumer electronics firm for which you work is about to launch a new model of mobile telephone (cell phone and hand phone). This will be a very basic model o
CREATING STRATEGIC ADVANTAGE
Discuss the different pricing strategies accessible to an organization. Each product has a price, although each firm is not essentially in a position to find out the price at w
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