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Problem 1
(a) The development of inter-organizational relationships is best known through personal selling rather than through exhibitions and trade shows. Explain.
Problem 2
(a) Illustrating a situation, suggest how marketing communications might help:
- perceptual selection - perceptual organization (b) Explain the high- and low-involvement decision-making processes
(c) How can the environment influence marketing communication?
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The responsibility of the Marketing Communication Manager is to sense those elements that can not be strong now but which in the future may have an impact on the organization and
P r o du c t Differentiation: Product differentiation and product positioning are essential themes in the marketing strategy. Product differentiation is one of the basi
what are the pricing objectives?
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Scope of the Marketing: Marketing is typically seen as the task of creating, programming promoting and delivering goods and services to consumers and businessman. In fact, m
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