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people have a peculiar behaviour over a product and why is it so.How a product is altered to attract customers? What are the techniques companies follow to retain and add new custo
Importance of the positioning or why positioning: 1. To create a distinctive place of a product or service in the minds of potential customers. 2. To provide a c
what are the significant factors that have led to the success of shoppers’ stop
Marketers know that they cannot appeal to all buyers in their markets or at least not to all buyers in the same way. Buyers are too numerous, too widely scattered, and too varied i
Problem a) Name and explain the five determinants that are pertinent to an individual's purchase situation. b) Explain a purchase repertoire (or evoked set) and criticall
Environmental scanning: Future is unpredictable, but the marketer can obtain appraisals of what is most probable. To monitor changes in the marketing environment effectively
WV8 is a large not for profit (NFP) public sector organisation responsible for organising the operation of publicly financed schools within its region. WV8 receives its income sole
What are the advantages of using e-commerce? Fundamental Benefits of E-Commerce are illustrated below: The major benefits are increasing sales and decreasing costs. The othe
Explain the term Cost -pricing decisions No business can survive unless it covers its cost of production and distribution. In large number of products, retail prices are c
Detail the full impact on the total business of The FBI due to the losses in the process in Inspection and Final Test.
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